Power branding : leveraging the success of the world's best brands / Steve McKee.
By: McKee, Steve
.
Publisher: New York, NY : Palgrave Macmillan, 2014Edition: First edition.Description: x, 246 pages ; 25 cm.Content type: text Media type: unmediated Carrier type: volume | volumeISBN: 9781137278845 (hardback).Subject(s): Branding (Marketing) | Brand name productsDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 MAC 2014 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000160979 |
Includes bibliographical references and index.