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Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith.
by Dahlen, Micael | Lange, Fredrik | Smith, Terry, 1955-. Publisher: West Sussex : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DAH 2010]
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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.
by Light, Larry | Kiddon, Joan, 1949-. Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Other title: Brand revitalization.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LIG 2009]
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Advertising next : 150 winning campaigns for the new communications age / Tom Himpe.
by Himpe, Tom. Publisher: London : Thames & Hudson, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 HIM 2008]
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Branding by colour / [editor, Rie Sekita]
by Sekita, Rie. Publisher: Tokyo : PIE Books, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 701.85 BRA 2009]
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What is branding? / Matthew Healey.
by Healey, Matthew. Publisher: Mies, Switzerland : RotoVision, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HEA 2008]
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The rise of brands / Liz Moor.
by Moor, Liz. Publisher: Oxford : Berg, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MOO 2007]
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Brand management for international hotels [electronic resource] / Maria Patricia.
by Patricia, Maria | ebrary, Inc. Edition: 1st ed.Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Contemporary thinking, topics and trends in international branding, part 1 [electronic resource] / guest editors T.C. Melewar and Joseann Small.
by Melewar, T. C | Small, Joseann | ebrary, Inc. Publisher: Bradford : Emerald Group Press, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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World famous [electronic resource] : how to give your business a kick-ass brand identity / David Tyreman.
by Tyreman, David | ebrary, Inc. Publisher: New York : American Management Association, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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OBD : obsessive branding disorder : the business of illision and the illusion of business / Lucas Conley.
by Conley, Lucas. Publisher: New York : BBS/Public Affairs, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CON 2008]
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Brand management for international hotels [electronic resource] Maria Patricia.
by Patricia, Maria. Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.940688]
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Packaging makeovers : graphic redesign for market change / Stacey King-Gordon.
by King-Gordon, Stacey. Publisher: Beverly, MA : Rockport Publishers, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 688.8 KIN 2007]
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Brand management / Francesca Dall'Olmo Riley.
by Riley, Francesca Dall'Olmo. Publisher: London : SAGE, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BRA 2010]
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Branding demystified : plans to payoffs / Harsh V. Verma.
by Verma, Harsh. Publisher: New Delhi : Response, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 VER 2010]
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The truth about creating brands people love / Brian D. Till and Donna Heckler.
by Till, Brian, 1960- | Heckler, Donna, 1963-. Publisher: Upper Saddle River, N.J. : FT Press, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 TIL 2009]
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Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
by MacInnis, Deborah J | Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology. Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HAN 2009]
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Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.
by Chevalier, Michel, 1943- | Mazzalovo, Gerald. Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CHE 2008]
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The Olympic Games effect : how sports marketing builds strong brands / John A. Davis
by Davis, John, 1960 February 17-. Publisher: Singapore : John Wiley & Sons (Asia), c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 796.0698 DAV 2008]
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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato.
by Cato, Mac. Publisher: Beverly, MA : Rockport, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CAT 2010]
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The foods that make billions [videorecording] Publisher: Milton Keynes, UK : Open University Worldwide, c2010Availability: Items available for loan: Taylor's Library-TC
[Call number: 338.19 FOO 2010]
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