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Experiential marketing [electronic resource] : a practical guide to interactive brand experiences / Shaz Smilansky.
by Smilansky, Shaz | ebrary, Inc. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodés Vilà.
by Champniss, Guy | Rodes Vila, Fernando. Publisher: Chichester : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CHA 2011]
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What is branding? / Matthew Healey.
by Healey, Matthew. Publisher: Singapore : Page One, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HEA 2008]
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The Olympic Games effect : how sports marketing builds strong brands / John A. Davis.
by Davis, John, 1960 February 17-. Edition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 796.0698 DAV 2012]
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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
by Haig, Matt. Edition: 2nd ed.Publisher: London : Kogan Page, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HAI 2011]
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Understanding brands [videorecording]
by Breitenmoser, Kurt | Preston, Luke | Dunn, Andrew | Video Education Australasia. Publisher: Bendigo, Vic. : VEA, 2010Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.827 UND 2010]
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Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris.
by Ambrose, Gavin. Publisher: Lausanne : AVA Academia, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 AMB 2011]
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Reputation management [electronic resource].
by Elearn Limited (Great Britain). Edition: Rev. ed.Publisher: Amsterdam ; Boston : Elsevier/Pergamon Flexible Learning : ELEARN, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.2]
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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) / Dave Kerpen.
by Kerpen, Dave. Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 KER 2011]
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The experience effect : engage your customers with a consistent and memorable brand experience / Jim Joseph.
by Joseph, Jim, 1963-. Publisher: New York, N.Y. : American Management Association, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 JOS 2010]
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Brand mastery : how to build a winning brand and be #1 in your niche! / Ken Chee, Adam Wong.
by Chee, Ken | Wong, Adam. Publisher: Kuala Lumpur : Kanyin Publications, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CHE 2011]
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Brands and branding / Rita Clifton with Sameena Ahmad ... [et al.]
by Clifton, Rita | Ahmad, Sameena. Edition: 2nd ed.Publisher: London : The Economist in association with Profile, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BRA 2009]
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Islamic branding and marketing : creating a global Islamic business / Paul Temporal.
by Temporal, Paul. Publisher: Singapore : John Wiley c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 TEM 2011]
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The old rules of marketing are dead : 6 new rules for reinventing your brand & reigniting your business / Timothy R. Pearson.
by Pearson, Timothy R. Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 PEA 2011]
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Shift : how to reinvent your business, your career, and your personal brand / Peter Arnell ; with Steve Kettmann ; [foreword by Martha Stewart]
by Arnell, Peter. Edition: 1st ed.Publisher: New York, N.Y. : Broadway Books, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 650.1 ARN 2010]
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New super identity : the new era of creative branding. Publisher: Hong Kong : AllRightsReserved, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 NEW 2011]
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Understanding sponsored search : core elements of keyword advertising / Jim Jansen.
by Jansen, Bernard J. Publisher: Cambridge : Cambridge University Press, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 JAN 2011]
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Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.
by Kotler, Philip | Pfoertsch, Waldemar. Publisher: Heildelberg : Springer, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KOT 2010]
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The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz.
by Metz, Adam. Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 MET 2012]
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