Taylor's Library

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Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover.

by Moffitt, Sean | Dover, Mike.

Publisher: New York, N.Y. : McGraw-Hill, c2011Other title: Wiki brands.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MOF 2011] (1).
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Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport.

by Rappaport, Stephen D, 1952-.

Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 RAP 2011] (1).
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The vibe : the marketing handbook for every product, service, and industry / Gary Bertwistle.

by Bertwistle, Gary.

Publisher: Milton, Qld. : Wrightbooks, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BER 2010] (1).
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Big brand theory / [chief editor, Wang Shaoqiang]

by Wang, Shaoqiang.

Publisher: Singapore : Page One, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BIG 2011] (2).
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Out of the box! : brand experiences between pop-up and flagship / [edited by Robert Klanten, Sven Ehmannn and Kitty Bolhöfer].

by Klanten, Robert | Ehmannn, Sven | Bolhöfer, Kitty.

Publisher: Berlin : Gestalten, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 OUT 2011] (1).
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Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan.

by Morgan, John, 1961-.

Publisher: Hoboken, NJ : John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MOR 2012] (1).
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The social media MBA : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.].

by Holloman, Christer | Adeyeri, Eb.

Publisher: Chichester, West Sussex: John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 HOL 2012] (1).
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Branding television / Catherine Johnson.

by Johnson, Catherine.

Publisher: London : Routledge, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 384.550688 JOH 2012] (1).
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100 great branding ideas [electronic resource] / Sarah McCartney.

by McCartney, Sarah.

Publisher: London : Marshall Cavendish Business, c2012Other title: One hundred great branding ideas.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Brand-driven Innovation [electronic resource] : strategies for development and design / Erik Roscam Abbing.

by Abbing, Erik Roscam.

Publisher: Lausanne : AVA Pub., c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
The luxury market in India [electronic resource] : Maharajas to masses / edited by Glyn Atwal, Soumya Jain.

by Atwal, Glyn | Jain, Soumya.

Publisher: Basingstoke : Palgrave Macmillan, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TC [Call number: 381.45000954] (1).
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [edited and] with an introduction by Stan Rapp.

by Rapp, Stan | Direct Marketing Association (U.S.).

Publisher: New York, NY : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 REI 2010] (1).
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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos, Jr., B. J. Emerson.

by Amos, James | Emerson, B. J.

Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 AMO 2013] (1).
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Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson.

by Goodson, Scott.

Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 GOO 2012] (1).
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Darwin's brands : adapting for success / Anand Halve.

by Halve, Anand Bhaskar, 1955-.

Publisher: New Delhi, India ;Thousand Oaks, Calif. : SAGE, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HAL 2012] (2).
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The ad-free brand : secrets to building successful brands in a digital world / Chris Grams.

by Grams, Chris.

Publisher: Indianapolis, Ind. : QUE Pub., c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 GRA 2012] (1).
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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post.

by Post, Karen.

Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 POS 2012] (2).
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European business and brand building [electronic resource] / Luciano Segreto ... [et al.] (eds.).

by Segreto, Luciano.

Publisher: Bruxelles ; New York : P.I.E. Peter Lang, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27094] (1).
Breakthrough branding [electronic resource] : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / Catherine Kaputa.

by Kaputa, Catherine, 1948-.

Publisher: Boston : Nicholas Brealey Pub., 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).