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A clear eye for branding : straight talk on today's most powerful business concept / Tom Asacker.
by Asacker, Tom. Publisher: Ithaca, N.Y. : Paramount Market Pub., c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ASA 2005]
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Tribal marketing, tribal branding [electronic resource] : brand co-creation and the future of marketing / by Brendan Richardson.
by Richardson, Brendan. Publisher: New York : Palgrave Macmillan, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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The experience effect for small business [electronic resource] : big brand results with small business resources / by Jim Joseph.
by Joseph, Jim, 1963-. Publisher: Cupertino, Calif. : Happy About, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Dynamic identities : how to create a living brand / by Irene van Nes.
by Nes, Irene van. Publisher: Amsterdam : BIS Publishers, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 NES 2012]
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Branding in a competitive marketplace / Rajat K. Baisya.
by Baisya, Rajat K. Publisher: Los Angeles : SAGE, Response Business Books, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BAI 2013]
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
by Wheeler, Alina. Edition: 4th ed.Publisher: Hoboken, N. J.: Wiley, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2013]
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Aaker on branding : 20 principles that drive success / David Aaker.
by Aaker, David A. Publisher: New York : Morgan James Publishing, [2014]Copyright date: ©2014Other title: Twenty principles that drive success.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 AAK 2014]
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The library marketing toolkit / Ned Potter.
by Potter, Ned, 1980-. Publisher: London : Facet Publishing, 2012Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 021.7 POT 2012]
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Contemporary brand management / Johny K. Johansson, Kurt A. Carlson.
by Johansson, Johny K | Carlson, Kurt A, 1968-. Publisher: Thousand Oaks, CA : SAGE Publications, Inc., [2015]Copyright date: ©2015Availability: No items available In transit (1).
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We are what we sell : how advertising shapes American life ... and always has / Danielle Sarver Coombs and Bob Batchelor, editors.
by Coombs, Danielle Sarver | Batchelor, Bob. Publisher: Santa Barbara, California : Praeger, an imprint of ABC-Clio, [2014]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23]
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Unlabel : selling you without selling out / Marc Eckō.
by Eckō, Marc. Edition: First Touchstone hardcover edition.Publisher: New York : Touchstone, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TC
[Call number: 338.7687115 ECK 2013]
(2), Taylor's Library-TU
[Call number: 338.7687115 ECK 2013]
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The political economy of city branding / Ari-Veikko Anttiroiko.
by Anttiroiko, Ari-Veikko. Publisher: Oxfordshire, England ; New York, New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.2/930776]
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Storyscaping : stop creating ads, start creating worlds / by Gaston Legorburu, Darren McColl.
by Legorburu, Gaston [author.] | McColl, Darren [author.]. Publisher: Hoboken : John Wiley & Sons, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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Identity colour codes / Felix Janssens.
by Janssens, Felix, 1966-. Publisher: Amsterdam : BIS Publishers, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.285 JAN 2014]
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Branding for the public sector : creating, building and managing brands people will value / Paul Temporal.
by Temporal, Paul. Publisher: Chichester, West Sussex : Wiley, 2015Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 352.748 TEM 2015]
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Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan.
by Halloran, Tim, 1969- | Morgan, Adrian. Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Food industry design, technology, and innovation / Helmut Traitler, Birgit Coleman, Karen Hofmann.
by Traitler, Helmut | Coleman, Birgit | Hofmann, Karen. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]Publisher: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 664.09 TRA 2015]
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Psychology of branding [electronic resource] / W. Douglas Evans, editor.
by Douglas Evans, W | ebrary, Inc. Publisher: [Hauppauge, NY] : Nova Science Publishers, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Food industry design, technology, and innovation / Helmut Traitler, Birgit Coleman and Karen Hofmann.
by Traitler, Helmut [author.] | Coleman, Birgit [author.] | Hofmann, Karen [author.]. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 664/.09]
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The definitive book of branding / edited by Kartikeya Kompella.
by Kompella, Kartikeya [editor.]. Publisher: New Delhi, India : Sage Response, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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