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Fashion branding and consumer behaviors : scientific models / Tsan-Ming Choi, editor.

by Choi, Tsan-Ming [editor.].

Publisher: New York, [New York] : Springer, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Color matters : branding & identity / edited by SendPoints Publishing Co., Ltd.

by Shan ben tu shu.

Publisher: Hong Kong : SendPoints, [2014]Availability: Items available for loan: Taylor's Library-TU [Call number: 741.6 COL 2014] (1).
Maximize your social : one-stop guide to building a social media strategy for marketing and business success / Neal Schaffer.

by Schaffer, Neal.

Publisher: Hoboken, New Jersey : Wiley, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick.

by Marwick, Alice Emily.

Publisher: New Haven : Yale University Press, [2013]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 305.5/2] (1).
Coloring your brand / Dopress books ; English editors, Jenny Qiu, Vera Pan.

by Qiu, Jenny | Pan, Vera | Dopress Books (Firm).

Edition: Asian editionDistributor: Singapore : Basheer Graphic Books, [2013]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 COL 2013] (1).
100 ideas that changed advertising / Simon Veksner.

by Veksner, Simon.

Publisher: London : Laurence King Publishing, 2015Other title: One hundred ideas that changed advertising.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 VEK 2015] (1).
Unbrandable : how to succeed in the new brand place / Adam N. Stone.

by Adz, King, 1969-.

Publisher: London : Thames & Hudson, 2015Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 ADZ 2015] (1).
The Routledge companion to advertising and promotional culture [electronic resource] / edited by Matthew P. McAllister, Emily West.

by McAllister, Matthew P | West, Emily.

Publisher: New York, NY : Routledge, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1] (1).
Television brandcasting : the return of the content-promotion hybrid / Jennifer Gillan.

by Gillan, Jennifer.

Publisher: New York ; London : Routledge, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 384.550973] (1).
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956- [author.].

Edition: 4e [edition].Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL 2013] (5).
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: Third editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (5).
Winkreative design stories : a global view on branding, design and publishing.

Publisher: Berlin : Gestalten, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 741.60922 WIN 2014] (2).
What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.

by Yohn, Denise Lee, 1967- [author.].

Edition: First edition.Publisher: San Francisco, CA : Jossey-Bass, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 YOH 2014] (1).
The connected customer : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.]

by Wuyts, Stefan.

Publisher: New York, N.Y. : Routledge, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CON 2010] (1).
Brand marketing / William M. Weilbacher.

by Weilbacher, William M.

Publisher: Lincolnwood, Ill. : NTC Business Books, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WEI] (1).
What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.

by Yohn, Denise Lee, 1967-.

Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).
Taken by surprise : cutting-edge collaborations between designers, artists and brands / [edited by Robert Klanten, Sven Ehmann and Anna Sinofzik ; text and preface by Anna Sinofzik].

by Sinofzik, Anna | Klanten, Robert | Ehmann, Sven.

Publisher: Berlin : Gestalten, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 741 SIN 2012] (1).
Brand Bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.

by Millman, Debbie | Rodrigo Corral Design (Firm).

Publisher: Beverly, Massachusetts : Rockport Publishers, [2012]Copyright date: ©2012Other title: Complete guide to building, designing, and sustaining brands.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BRA 2012] (3).
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / Catherine Kaputa.

by Kaputa, Catherine, 1948-.

Publisher: Boston : Nicholas Brealey Pub., 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KAP 2012] (1).