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Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them / Larry Light, Joan Kiddon.
by Light, Larry [author.] | Kiddon, Joan, 1949- [author.]. Edition: Second edition.Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Copyright date: ©2016Other title: Learn the most common branding mistakes and how to avoid them.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LIG 2016]
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Brand management [electronic resource] / guest editors: Leslie de Chematony ... [et. al.].
by De Chernatony, L. (Leslie) | ebrary, Inc. Publisher: Bradford : Emerald, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Employer branding for dummies / Richard Mosley, Lars Schmidt.
by Mosley, Richard, 1964- [author.] | Schmidt, Lars [author.]. Publisher: Hoboken, NJ : John Wiley & Sons, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.311]
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The Activation Imperative : How to Build Brands and Business by Inspiring Action.
by Rosen, William | Minsky, Laurence | Sutherland, Rory. Publisher: Blue Ridge Summit : Rowman & Littlefield Publishers, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Building brand identity in the age of social media : emerging research and opportunities / by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.
by Ekhlassi, Amir, 1979- [author.] | Niknejhad Moghadam, Mahdi, 1990- [author.] | Adibi, Amir Mohammad, 1991- [author.]. Publisher: Hershey : Business Science Reference, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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New technologies and branding / Philippe Sachetti, Thibaud Zuppinger.
by Sachetti, Philippe, 1958- [author.] | Zuppinger, Thibaud [author.]. Publisher: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate.
by Tungate, Mark, 1967- | ebrary, Inc. Edition: 2nd ed.Publisher: London ; Philadelphia : Kogan Page, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith.
by Miletsky, Jason I | Smith, Genevieve | ebrary, Inc. Publisher: Boston, Mass. ; London : Course Learning, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The big book of bags, tags, and labels / [editor & text: Christian Campos ; translation: Francesc Zamora].
by Campos, Christian | Zamora, Francesc. Publisher: New York, NY : Collins Design, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.692 BIG 2009]
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The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri.
by Camilleri, Mark Anthony, 1976- [editor.]. Edition: First edition.Publisher: Bingley, UK : Emerald Publishing, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.688]
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Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kenstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.
by Kapferer, Jean-Noël [editor.] | Kernstock, Joachim, 1966- [editor.] | Brexendorf, Tim Oliver, 1973- [editor.] | Powell, Shaun M [editor.]. Publisher: Cham, Switzerland : Palgrave Macmillan, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ADV 2017]
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Taking brand initiative [electronic resource] : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
by Hatch, Mary Jo | Schultz, Majken | ebrary, Inc. Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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101 ways to successfully market yourself / Jason Miletsky.
by Miletsky, Jason I. Publisher: Boston, MA ; Australia : Course Technology/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MIL 2010]
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The origin of brands : How product evolution creates endless possibilities for new brands / Al Ries and Laura Ries.
by Ries, Al | Ries, Laura. Edition: 1st ed.Publisher: New York : HarperCollins, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 RIE]
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Designing brand experiences / by Robin Landa.
by Landa, Robin. Publisher: Clifton Park, NY : Thomson/Delmar Learning, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LAN]
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Cultures of commodity branding / Andrew Bevan, David Wengrow, editors.
by Bevan, Andrew, 1974- | Wengrow, D. Publisher: Walnut Creek, Calif. : Left Coast Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.4609 CUL 2010]
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Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
by Kumar, Nirmalya | Steenkamp, Jan-Benedict E. M. Publisher: Boston, Mass. : Harvard Business School Press, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KUM]
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Brain tattoos [electronic resource] : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong.
by Post, Karen | ebrary, Inc. Publisher: New York : American Management Association, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Brand storming [electronic resource] : managing brands in the era of complexity / Michele Fioroni and Garry Titterton.
by Fioroni, Michele | Titterton, Garry. Publisher: Basingstoke [England] ; New York : Palgrave Macmillan, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch.
by Taylor, Jim, 1964- | Hatch, Steve. Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8101 TAY]
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