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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
by Hatch, Mary Jo | Schultz, Majken. Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HAT]
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The branding of MTV : will Internet kill the video star? / Paul Temporal.
by Temporal, Paul. Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 384.5506573 TEM]
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The unauthorized guide to doing business the Jamie Oliver way : 10 secrets of the irrepressible one-man brand / by Trevor Clawson.
by Clawson, Trevor. Publisher: Chichester : Capstone, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827092 CLA 2010]
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Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin.
by Martin, Dick, 1946- | ebrary, Inc. Publisher: New York : American Management Association, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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History of advertising / Stepháne Pincas, Marc Loiseau.
by Pincas, Stepháne | Loiseau, Marc. Publisher: Köln ; London : Taschen, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 PIN]
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Tiger beer : distinctly Asian, : unmistakably world class / Jacky Tai.
by Tai, Jacky, 1970-. Publisher: Singapore : Marshall Cavendish Business, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82709597 TAI]
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Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.
by Vinjamuri, David, 1964-. Publisher: Hoboken, N.J. : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 VIN]
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Flagship marketing : concepts and places / edited by Tony Kent and Reva Brown.
by Kent, Tony (A. E.) | Brown, Reva Berman, 1939-. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 FLA]
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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens, 1959-. Publisher: London ; New York : Routledge, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HED]
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Marketing your small business for dummies [electronic resource] / Carolyn Tate.
by Tate, Carolyn. Edition: Australian & New Zealand ed.Publisher: Milton, Qld. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.6/42]
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The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
by Schultz, Majken | Hatch, Mary Jo | Holten Larsen, Mogens. Publisher: Oxford ; New York : Oxford University Press, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.285 EXP]
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Mobile magic : the saatchi and saatchi guide to mobile marketing / Tom Eslinger.
by Eslinger, Tom. Publisher: Hoboken, New Jersey : John Wiley & Sons, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ESL 2014]
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Harvard business review on reinventing your marketing. Publisher: Boston, MA : Harvard Business Review Press, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 HAR 2011]
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Free marketing : 101 low and no-cost ways to grow your business, online and off / Jim Cockrum.
by Cockrum, Jim, 1969-. Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 COC 2011]
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A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
by King, Stephen, 1931- | Lannon, Judie | Baskin, Merry | ebrary, Inc. Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Trump University branding 101 : how to build the most valuable asset of any business / Don Sexton.
by Sexton, Donald E, 1943-. Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., [2008]Copyright date: ©2008Other title: Trump University branding one hundred and one | Trump University branding one hundred one.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 SEX 2008]
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World famous : how to give your business a kick-ass brand identity / David Tyreman.
by Tyreman, David. Publisher: New York : AMCOM (American Management Association), c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 TYR]
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Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson.
by Nilson, Torsten H, 1949-. Publisher: New York : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 NIL 1998]
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Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.
by Roberts, Kevin, 1949-. Edition: 2nd ed., Expanded ed.Publisher: New York, NY : PowerHouse Books, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ROB 2005]
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