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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.

by Hatch, Mary Jo | Schultz, Majken.

Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HAT] (1).
The branding of MTV : will Internet kill the video star? / Paul Temporal.

by Temporal, Paul.

Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 384.5506573 TEM] (2).
The unauthorized guide to doing business the Jamie Oliver way : 10 secrets of the irrepressible one-man brand / by Trevor Clawson.

by Clawson, Trevor.

Publisher: Chichester : Capstone, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827092 CLA 2010] (2).
Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin.

by Martin, Dick, 1946- | ebrary, Inc.

Publisher: New York : American Management Association, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
History of advertising / Stepháne Pincas, Marc Loiseau.

by Pincas, Stepháne | Loiseau, Marc.

Publisher: Köln ; London : Taschen, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PIN] (1).
Tiger beer : distinctly Asian, : unmistakably world class / Jacky Tai.

by Tai, Jacky, 1970-.

Publisher: Singapore : Marshall Cavendish Business, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82709597 TAI] (2).
Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.

by Vinjamuri, David, 1964-.

Publisher: Hoboken, N.J. : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 VIN] (1).
Flagship marketing : concepts and places / edited by Tony Kent and Reva Brown.

by Kent, Tony (A. E.) | Brown, Reva Berman, 1939-.

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 FLA] (1).
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens, 1959-.

Publisher: London ; New York : Routledge, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HED] (1).
Marketing your small business for dummies [electronic resource] / Carolyn Tate.

by Tate, Carolyn.

Edition: Australian & New Zealand ed.Publisher: Milton, Qld. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.6/42] (1).
The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.

by Schultz, Majken | Hatch, Mary Jo | Holten Larsen, Mogens.

Publisher: Oxford ; New York : Oxford University Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.285 EXP] (1).
Mobile magic : the saatchi and saatchi guide to mobile marketing / Tom Eslinger.

by Eslinger, Tom.

Publisher: Hoboken, New Jersey : John Wiley & Sons, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 ESL 2014] (1).
Harvard business review on reinventing your marketing.

Publisher: Boston, MA : Harvard Business Review Press, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HAR 2011] (1).
Free marketing : 101 low and no-cost ways to grow your business, online and off / Jim Cockrum.

by Cockrum, Jim, 1969-.

Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 COC 2011] (1).
A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.

by King, Stephen, 1931- | Lannon, Judie | Baskin, Merry | ebrary, Inc.

Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
Trump University branding 101 : how to build the most valuable asset of any business / Don Sexton.

by Sexton, Donald E, 1943-.

Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., [2008]Copyright date: ©2008Other title: Trump University branding one hundred and one | Trump University branding one hundred one.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 SEX 2008] (2).
World famous : how to give your business a kick-ass brand identity / David Tyreman.

by Tyreman, David.

Publisher: New York : AMCOM (American Management Association), c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 TYR] (1).
Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson.

by Nilson, Torsten H, 1949-.

Publisher: New York : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 NIL 1998] (1).
Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.

by Roberts, Kevin, 1949-.

Edition: 2nd ed., Expanded ed.Publisher: New York, NY : PowerHouse Books, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 ROB 2005] (1).