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Power branding : leveraging the success of the world's best brands / Steve McKee.
by McKee, Steve, 1963-. Edition: First edition.Publisher: New York, NY : Palgrave Macmillan, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MAC 2014]
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Brand romance : using the power of high design to build a lifelong relationship with your audience / by Neil Gridley and Yasushi Kusume.
by Gridley, Neil | Kusume, Yasushi. Publisher: Basingstoke : Palgrave Macmillan, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5752 GRI 2013]
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Brand marketing [videorecording] : why we eat, drink, and wear brand names.
by Learning Seed Company. Publisher: [Lake Zurich, IL] : Learning Seed, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BRA]
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Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott
by Temporal, Paul | Trott, Martin. Publisher: Singapore : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 TEM 2001]
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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
by Tybout, Alice M | Calkins, Tim | Kellogg School of Management. Publisher: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KEL]
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Creative advertising : an introduction / Miriam Sorrentino.
by Sorrentino, Miriam. Publisher: London : Laurence King Publishing, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 SOR 2014]
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Branding design 3 / [editor, Yoshihiro Urata, translator, Lena Morita]
by Urata, Yoshiro. Publisher: Tokyo : Graphic-sha, 2006Other title: Branding design three.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5752 BRA]
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: Second editionPublisher: Upper Saddle River, N.J. : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KEL]
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Harvard business review on marketing. Publisher: Boston : Harvard Business School Press, c2001Other title: On marketing | Marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HAR]
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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Publisher: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 VAN]
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Deconstructing logo design : 300+ international logos analyzed & explained / Matthew Healey.
by Healey, Matthew. Publisher: Mies : RotoVision, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 HEA 2010]
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Brands: meaning and value in media culture / Adam Arvidsson.
by Arvidsson, Adam. Publisher: London : Routledge, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8343 ARV]
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Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Morling ; with Soren Askegaard ... [et al.]
by Salzer-Morling, Miriam | Schroeder, Jonathan E, 1962-. Publisher: London : Routledge, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BRA]
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Wally Olins : the brand handbook / Wally Olins.
by Olins, Wally. Publisher: London : Thames & Hudson, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 OLI 2010]
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The best of branding : best practices in corporate branding / James R. Gregory
by Gregory, James R. Publisher: New York : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 GRE]
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Branding design.
by Graphic-sha (Firm). Edition: Chinese ed.Publisher: Beijing, China : China Youth Press, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BRA]
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The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant.
by Grant, John, 1964-. Publisher: Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 GRA]
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Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon.
by Solomon, Michael R | ebrary, Inc. Publisher: New York : American Management Association, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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