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Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
by Fisher-Buttinger, Claudia | Vallaster, Christine, 1971- | ebrary, Inc. Publisher: Hoboken, NJ : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
by MacInnis, Deborah J | Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology | ebrary, Inc. Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Building brand authenticity [electronic resource] : 7 habits of iconic brands / Michael Beverland.
by Beverland, Michael | ebrary, Inc. Publisher: New York : Palgrave Macmillan, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Building brands in Asia : from the inside out / Tim Andrews and Wilson Chew.
by Andrews, Tim G, 1968- [author.] | Chew, Wilson, 1970- [author.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27095]
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The on-demand brand [electronic resource] : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.
by Mathieson, Rick | ebrary, Inc. Publisher: New York : American Management Association, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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The experience effect [electronic resource] : engage your customers with a consistent and memorable brand experience / Jim Joseph.
by Joseph, Jim, 1963- | ebrary, Inc. Publisher: New York : American Management Association, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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9 brand shaastras [electronic resource] : nine successful brand strategies to build winning brands / Jagdeep Kapoor.
by Kapoor, Jagdeep, 1960- | ebrary, Inc. Edition: 2nd ed.Publisher: New Delhi ; Thousand Oaks, CA : Response Books, c2009Other title: Nine brand shaastras.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Islamic marketing and branding : theory and practice / edited by T C Melewar and Sharifah Faridah Syed Alwi.
by Melewar, T. C [editor.] | Alwi, Sharifah Faridah Syed [editor.]. Edition: First Edition.Publisher: New York : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.800917/67]
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Employer branding for dummies / Richard Mosley, Lars Schmidt.
by Mosley, Richard, 1964- [author.] | Schmidt, Lars [author.]. Publisher: Hoboken, NJ : John Wiley & Sons, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.311]
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The Activation Imperative : How to Build Brands and Business by Inspiring Action.
by Rosen, William | Minsky, Laurence | Sutherland, Rory. Publisher: Blue Ridge Summit : Rowman & Littlefield Publishers, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Building brand identity in the age of social media : emerging research and opportunities / by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.
by Ekhlassi, Amir, 1979- [author.] | Niknejhad Moghadam, Mahdi, 1990- [author.] | Adibi, Amir Mohammad, 1991- [author.]. Publisher: Hershey : Business Science Reference, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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New technologies and branding / Philippe Sachetti, Thibaud Zuppinger.
by Sachetti, Philippe, 1958- [author.] | Zuppinger, Thibaud [author.]. Publisher: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri.
by Camilleri, Mark Anthony, 1976- [editor.]. Edition: First edition.Publisher: Bingley, UK : Emerald Publishing, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.688]
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Brand storming [electronic resource] : managing brands in the era of complexity / Michele Fioroni and Garry Titterton.
by Fioroni, Michele | Titterton, Garry. Publisher: Basingstoke [England] ; New York : Palgrave Macmillan, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Marketing your small business for dummies [electronic resource] / Carolyn Tate.
by Tate, Carolyn. Edition: Australian & New Zealand ed.Publisher: Milton, Qld. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.6/42]
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Brand management for international hotels [electronic resource] / Maria Patricia.
by Patricia, Maria | ebrary, Inc. Edition: 1st ed.Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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World famous [electronic resource] : how to give your business a kick-ass brand identity / David Tyreman.
by Tyreman, David | ebrary, Inc. Publisher: New York : American Management Association, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Brand management for international hotels [electronic resource] Maria Patricia.
by Patricia, Maria. Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.940688]
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Experiential marketing [electronic resource] : a practical guide to interactive brand experiences / Shaz Smilansky.
by Smilansky, Shaz | ebrary, Inc. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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