Brand management [electronic resource] / guest editors: Leslie de Chematony ... [et. al.].
Contributor(s): De Chernatony, L. (Leslie)
| ebrary, Inc.
Series: European journal of marketing: v. 42, no. 5/6.Publisher: Bradford : Emerald, 2008Description: p. 531-712.Subject(s): Branding (Marketing) -- Management | MarketingGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.