Taylor's Library

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Creative advertising : an introduction / Miriam Sorrentino.

by Sorrentino, Miriam.

Publisher: London : Laurence King Publishing, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 SOR 2014] (1).
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I'm with the brand : the secret dialogue between what we buy and who we are / Rob Walker.

by Walker, Rob, 1968-.

Publisher: London : Constable, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 WAL 2008] (1).
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles [author.] | Wells, William, 1926- [author.].

Edition: 11e [edition].Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2019] (4).
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler

by Wheeler, Alina.

Edition: 3rd ed.Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WHE 2009] (1).
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Building brand identity in the age of social media : emerging research and opportunities / by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.

by Ekhlassi, Amir, 1979- [author.] | Niknejhad Moghadam, Mahdi, 1990- [author.] | Adibi, Amir Mohammad, 1991- [author.].

Publisher: Hershey : Business Science Reference, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
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Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate.

by Tungate, Mark, 1967- | ebrary, Inc.

Edition: 2nd ed.Publisher: London ; Philadelphia : Kogan Page, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Designing brand experiences / by Robin Landa.

by Landa, Robin.

Publisher: Clifton Park, NY : Thomson/Delmar Learning, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LAN] (1).
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Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch.

by Taylor, Jim, 1964- | Hatch, Steve.

Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8101 TAY] (1).
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History of advertising / Stepháne Pincas, Marc Loiseau.

by Pincas, Stepháne | Loiseau, Marc.

Publisher: Köln ; London : Taschen, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PIN] (1).
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Marketing your small business for dummies [electronic resource] / Carolyn Tate.

by Tate, Carolyn.

Edition: Australian & New Zealand ed.Publisher: Milton, Qld. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.6/42] (1).
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A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.

by King, Stephen, 1931- | Lannon, Judie | Baskin, Merry | ebrary, Inc.

Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
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Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.

by Roberts, Kevin, 1949-.

Edition: 2nd ed., Expanded ed.Publisher: New York, NY : PowerHouse Books, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 ROB 2005] (1).
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Advertising next : 150 winning campaigns for the new communications age / Tom Himpe.

by Himpe, Tom.

Publisher: London : Thames & Hudson, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 HIM 2008] (1).
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Understanding brands [videorecording]

by Breitenmoser, Kurt | Preston, Luke | Dunn, Andrew | Video Education Australasia.

Publisher: Bendigo, Vic. : VEA, 2010Availability: Items available for loan: Taylor's Library-TC [Call number: 658.827 UND 2010] (1).
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Understanding sponsored search : core elements of keyword advertising / Jim Jansen.

by Jansen, Bernard J.

Publisher: Cambridge : Cambridge University Press, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 JAN 2011] (1).
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The vibe : the marketing handbook for every product, service, and industry / Gary Bertwistle.

by Bertwistle, Gary.

Publisher: Milton, Qld. : Wrightbooks, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BER 2010] (1).
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

by Wheeler, Alina.

Edition: 4th ed.Publisher: Hoboken, N. J.: Wiley, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WHE 2013] (2).
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The library marketing toolkit / Ned Potter.

by Potter, Ned, 1980-.

Publisher: London : Facet Publishing, 2012Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU [Call number: 021.7 POT 2012] (1).
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We are what we sell : how advertising shapes American life ... and always has / Danielle Sarver Coombs and Bob Batchelor, editors.

by Coombs, Danielle Sarver | Batchelor, Bob.

Publisher: Santa Barbara, California : Praeger, an imprint of ABC-Clio, [2014]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 302.23] (1).