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Power branding : leveraging the success of the world's best brands / Steve McKee.
by McKee, Steve, 1963-. Edition: First edition.Publisher: New York, NY : Palgrave Macmillan, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MAC 2014]
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Brand romance : using the power of high design to build a lifelong relationship with your audience / by Neil Gridley and Yasushi Kusume.
by Gridley, Neil | Kusume, Yasushi. Publisher: Basingstoke : Palgrave Macmillan, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5752 GRI 2013]
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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
by Tybout, Alice M | Calkins, Tim | Kellogg School of Management. Publisher: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KEL]
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: Second editionPublisher: Upper Saddle River, N.J. : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KEL]
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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Publisher: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 VAN]
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Brands: meaning and value in media culture / Adam Arvidsson.
by Arvidsson, Adam. Publisher: London : Routledge, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8343 ARV]
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Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Morling ; with Soren Askegaard ... [et al.]
by Salzer-Morling, Miriam | Schroeder, Jonathan E, 1962-. Publisher: London : Routledge, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BRA]
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Wally Olins : the brand handbook / Wally Olins.
by Olins, Wally. Publisher: London : Thames & Hudson, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 OLI 2010]
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The best of branding : best practices in corporate branding / James R. Gregory
by Gregory, James R. Publisher: New York : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 GRE]
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The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant.
by Grant, John, 1964-. Publisher: Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 GRA]
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The Brandmindset / Duane E. Knapp.
by Knapp, Duane E. Publisher: London : McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KNA 2000]
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Power brands : measuring, making, and managing brand success / Jesko Perrey, Tjark Freundt, and Dennis Spillecke.
by Perrey, Jesko [author.] | Freundt, Tjark [author.] | Spillecke, Dennis [author.]. Edition: Third edition.Publisher: Weinheim, Germany : Wiley, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 PER 2015]
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The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.
by Som, Ashok [author.] | Blanckaert, Christian [author.]. Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47 SOM 2015]
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Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.
by Pringle, Hamish | Field, Peter. Publisher: London ; Philadelphia : Kogan Page, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 PRI 2008]
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Branding your business [electronic resource] : promoting your business, attracting customers and standing out in the market place / James Hammond.
by Hammond, James, 1952- | ebrary, Inc. Publisher: London ; Philadelphia : Kogan Page Limited, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Publisher: Sterling, Va. : Kogan Page Limited, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 VAN]
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Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
by Fisher-Buttinger, Claudia | Vallaster, Christine, 1971- | ebrary, Inc. Publisher: Hoboken, NJ : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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The business of brands [electronic resource] / by Jon Miller & David Muir.
by Miller, Jon, 1971- | Muir, David, 1971- | ebrary, Inc. Publisher: Chichester, England ; Hoboken, N.J. : Wiley, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
by Taylor, David, 1964- | ebrary, Inc. Publisher: Chichester, England ; Hoboken, NJ : J. Wiley, c2004Other title: Brandstretch.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Building brand authenticity [electronic resource] : 7 habits of iconic brands / Michael Beverland.
by Beverland, Michael | ebrary, Inc. Publisher: New York : Palgrave Macmillan, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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