The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
By: Scott, David Meerman
.
Contributor(s): Scott, David Meerman. New rules of marketing and PR.
Publisher: Hoboken, N.J. : John Wiley, c2011Edition: 3rd ed.Description: xxxii, 366 p. : ill. ; 23 cm.ISBN: 9781118026984 (pbk.).Other title: New rules of marketing and public relations.Subject(s): Internet marketing | Public relationsDDC classification: 658.872
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 4 |
658.872 SCO 2011 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000125303 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 2, TierNo 5, BayNo 1 |
658.872 SCO 2011 (Browse shelf) | 1 | Available | TBSxx,44001,03,AD | 5000124417 |
Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010.
Includes index.