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Twitter marketing : an hour a day / Hollis Thomases.

By: Thomases, Hollis, 1965-.
Publisher: Indianapolis, Ind. : Wiley Pub., c2010Description: xxiii, 478 p. : ill., maps ; 24 cm.ISBN: 0470562269 (pbk.); 9780470562260 (pbk.).Subject(s): Twitter | Internet marketing | Business communication | Online social networksDDC classification: 658.872
Contents:
Understanding Twitter -- Who's using Twitter for what? -- Twitter, the multipurpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy-in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 5

 658.872 THO 2010 (Browse shelf) 1 Available TBSxx,28000,03,CL 5000104415
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 5

 658.872 THO 2010 (Browse shelf) 1 Available TBSxx,34003,03,CL 5000104275

Includes index.

"Serious skills"--Cover.

Understanding Twitter -- Who's using Twitter for what? -- Twitter, the multipurpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy-in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter.