Taylor's Library

Your search returned 2936 results.

Not what you expected? Check for suggestions
Unhighlight Highlight
|
Contemporary marketing / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Publisher: Mason, Ohio : South-Western/Thomson Learning, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BOO] (2).
Place hold
Foundations of marketing / David Jobber, John Fahy.

by Jobber, David, 1947- | Fahy, John.

Publisher: Maidenhead : McGraw-Hill, [2003]Copyright date: Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 JOB] (1).
Place hold
Customer relationship management / Ed Peelen and Rob Beltman.

by Peelen, Ed | Beltman, Rob.

Edition: Second edition.Publisher: Harlow : Pearson Education Limited, [2013]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 PEE 2013] (1).
Place hold
Sport & event marketing / Nigel Pope, Doug Turco

by Pope, Nigel | Turco, Doug [(j.a.)].

Publisher: Roseville, N.S.W. : McGraw-Hill Australia, c2001Other title: Sport and event marketing.Availability: Items available for loan: TC External Storage [Call number: 796.0698 POP] (1).
Place hold
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: Second editionPublisher: Upper Saddle River, N.J. : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (4).
Place hold
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 6th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (2).
Place hold
The ultimate CRC handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor

by Freeland, John G.

Publisher: New York, N.Y. : McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 ULT] (1).
Place hold
The practice of market and social research : an introduction / Yvonne McGivern

by McGivern, Yvonne.

Publisher: Harlow, England : Financial Times/Prentice Hall, an imprint of ℗earson Education, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 001.4 MAC 2003] (1).
Place hold
Market research : in practice / John Boyce.

by Boyce, John David, 1934-.

Publisher: Boston : McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BOY] (1).
Place hold
Welcome to the creative age : bananas, business and the death of marketing / Mark Earls

by Earls, Mark.

Publisher: Chichester, West Sussex : John Wiley, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 EAR] (2), TC External Storage [Call number: 658.8 EAR] (1).
Place hold
Rethinking marketing : sustainable market-ing enterprise in Asia / Philip Kotler ... [et al.].

by Kotler, Philip.

Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80095 RET] (2).
Place hold
Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 10th ed., Int. ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (6), TC External Storage [Call number: 658.8 KOT] (1).
Place hold
Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (1).
Place hold
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8th editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH] (8).
Place hold