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Understanding marketing research / Elvan Tong and Doug Taylor.
by Tong, Elvan | Taylor, Doug. Publisher: French Forests, NSW. : Pearson Education, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 TON]
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The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron.
by Stein, Donna Baier | MacAaron, Alexandra. Publisher: Mason, Ohio : Thomson, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 STE]
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Careers in marketing, advertising and public relations / Adela Stanley.
by Stanley, Adela. Edition: 8th ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8002341 STA]
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 11th edition.International edition.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
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Marketing : core concepts & applications / William M. Pride ... [et al.]
by Pride, William M, 1942-. Edition: Asia-Pacific edition.Publisher: Milton, Qld. : John Wiley, 2006 [i.e. 2005]Other title: Marketing : core concepts and applications.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 12th editionPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(9), TC External Storage
[Call number: 658.8 KOT]
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Sports and entertainment marketing, 2e / Kaser and Oelkers.
by Kaser, Kenneth | Oelkers, Dotty Boen. Publisher: Mason, OH :bThomson/South-Western, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47796 KAS]
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The sports event management and marketing playbook / Frank Supovitz.
by Supovitz, Frank. Publisher: Hoboken, N.J. : J. Wiley, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 796.0698 SUP 2005]
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The neatest little guide to making money online / Jason Kelly.
by Kelly, Jason. Publisher: New York : Jason Kelly, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800285 KEL]
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The international marketing of travel and tourism : a strategic approach / edited by François Vellas and Lionel Bécherel.
by Vellas, François | Bécherel, Lionel. Publisher: Basingstoke, UK : Macmillan, 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.479106588 INT]
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Handbook of consumer behaviour, Tourism and the Inernet / Juline E.Mills, Rob Law, editors.
by Law, Rob | Mills, Juline E. Publisher: Binghamton, NY: Haworth Hospitality Press, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 HAN]
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Contemporary marketing / Louis E. Boone, David L. Kurtz
by Boone, Louis E | Kurtz, David L [(j.a)]. Edition: 12th ed.Publisher: Mason, Ohio : South-Western/Thomson Learning, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BOO]
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The complete 21st century travel & hospitality marketing handbook / [edited by] Bob Dickinson, Andy Vladimir.
by Dickinson, Bob | Vladimir, Andrew. Publisher: Upper Saddle River, New Jersey : Pearson Prentice Hall, [2004]Copyright date: ©2004Other title: Complete 21st century travel and hospitality marketing handbook | Complete twenty-first century travel & hospitality marketing handbook | Complete twenty-first century travel and hospitality marketing handbook.Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 COM]
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Essentials of marketing research : an applied orientation / Naresh K. Malhotra ... [et al.].
by Malhotra, Naresh K. Publisher: Frenchs Forest, NSW. : Pearson Education, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ESS]
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The streetwise marketer : marketing leadership approaches they don't teach at business schools / by John Madsen & Billy Tan.
by Madsen, John. Publisher: Kuala Lumpur : Malaysian Institute of Management, c2001-2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658 MAD]
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Marketing : an introduction, an Asian perspective / Gary Armstrong, Philip Kotler, Geoffrey da Silva.
by Armstrong, Gary (Gary M.) | Kotler, Philip | Silva, Geoffrey da. Publisher: Singapore : Prentice Hall, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM]
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Fundamentals of destination management and marketing / edited by Rich Harrill.
by Harril, Rich | International Association of Convention & Visitor Bureaus | American Hotel & Lodging Association. Educational Institute. Publisher: Washington, DC : International Association of Convention & Visitor Bureaus : Educational Institute of the American Hotel & Lodging Association, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 FUN]
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Marketing : a complete guide in pictures / Malcolm McDonald and Peter Morris.
by McDonald, Malcolm | Morris, Peter. Edition: 2nd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC]
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Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride.
by Morgan, Nigel | Pritchard, Annette | Pride, Roger. Edition: 2nd ed.Publisher: Oxford, UK : Elsevier/Butterworth-Heinemann, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 DES]
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