Taylor's Library

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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi.

by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith.

Edition: Third edition.International edition.Publisher: [Singapore] : McGraw-Hill Education (Asia), [2009]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.5 SIM 2009] (7).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publisher: Boston, Mass : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (15).
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Principles of marketing / Philip Kotler ... [et al.]

by Clark, Eugene | Kotler, Philip.

Publisher: Frenchs Forest, NSW. : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (2).
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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]

by Boyd, Harper W | Larreche, Jean-Claude | Mullins, John | Walker, Orville C | Walker, Orville C. Marketing strategy.

Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR] (4).
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Marketing / William G. Zikmund, Michael d'Amico

by Zikmund, William G | D'Amico, Michael.

Edition: 6th ed.Publisher: Cincinnati, Ohio : South-Western College Pub., c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZIK] (1).
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Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.).

Edition: 2nd ed.Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DUN] (6).
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J.

Edition: 2nd ed.Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAI] (1).
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Marketing : connecting with customers / Gilbert D. Harrell.

by Harrell, Gilbert D.

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 HAR] (1).
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Marketing : an introduction / Gary Armstrong, Philip Kotler

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM] (13), TC External Storage [Call number: 658.8 ARM] (1).
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International marketing : an Asia-Pacific perspective / Richard Fletcher, Linden Brown

by Fletcher, Richard, 1940- | Brown, Linden.

Edition: 2nd ed.Publisher: Frenchs Forest, NSW : Pearson Education Australia, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 FLE] (7).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr.

Edition: 9th ed.Publisher: Boston : Irwin/McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (5).
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Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 4th ed., Int. ed.Publisher: Upper Saddle River, NJ : Pearson Education/Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (2). Items available for reference: Taylor's Library-TU [Call number: 658.83 BUR] (1).
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Basic marketing research : applications to contemporary issues / Naresh K. Malhotra

by Malhotra, Naresh K.

Publisher: Upper Saddle River, N.J. : Prentice Hall International, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (3).
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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

by Pride, William M, 1942- | Ferrell, O. C.

Edition: 12th ed.Publisher: Boston, Mass. : Houghton Mifflin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (6).
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Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].

Edition: 4th ed.Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (3).
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Contemporary marketing / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Publisher: Mason, Ohio : South-Western/Thomson Learning, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BOO] (2).
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Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 10th ed., Int. ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (6), TC External Storage [Call number: 658.8 KOT] (1).
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Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (1).
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Essentials of marketing / E. Jerome McCarthy, William D. Perreault.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D., Jr.

Edition: 4th ed.Publisher: Homewood, Illinois : Irwin, 1988Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAC] (2).
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