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Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
by Lovelock, Christopher H | Patterson, Paul G [(j.a.)] | Walker, Rhett H [(j.a.)]. Edition: 2nd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800994 LOV]
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Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock, Jochen Wirtz, Hean tat Keh.
by Lovelock, Christopher H. Publisher: Singapore : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80095 LOV]
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Marketing management : an Asian casebook / Hellmut Schutte ... [et al.]
by Schütte, Hellmut. Publisher: Singapore : Pearson / Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR]
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International marketing : an Asia-Pacific perspective / Richard Fletcher, Linden Brown
by Fletcher, Richard, 1940- | Brown, Linden. Edition: 2nd ed.Publisher: Frenchs Forest, NSW : Pearson Education Australia, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 FLE]
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Rethinking marketing : sustainable market-ing enterprise in Asia / Philip Kotler ... [et al.].
by Kotler, Philip. Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80095 RET]
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The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.
by Blair, Mark | Armstrong, Richard | Murphy, Mike. Publisher: Singapore : John Wiley & Sons (Asia), c2003Other title: Creating more effective marketing communications.Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.80095 BLA]
(1), Taylor's Library-TU
[Call number: 658.80095 BLA]
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Competing for markets : growth strategies for SMEs / Khai Sheang Lee, Guan Hua Lim, Soo Jiuan Tan.
by Lee, Khai Sheang | Lim, Guan Hua | Tan, Soo Jiuan. Publisher: Singapore : McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 LEE]
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Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang.
by Keh, Hean Tat | Chiang, Jeongwen. Publisher: Singapore : Pearson Prentice Hall, c2004Other title: Essential guide for managers.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 KEH]
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Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock...[et al.].
by Lovelock, H. Edition: 2nd ed.Publisher: Singapore : Pearson/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80095 SER]
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Marketing : an introduction, an Asian perspective / Gary Armstrong, Philip Kotler, Geoffrey da Silva.
by Armstrong, Gary (Gary M.) | Kotler, Philip | Silva, Geoffrey da. Publisher: Singapore : Prentice Hall, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM]
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Successful tourism management Volume 1 / Pran Nath Seth.
by Seth, Pran Nath, 1924-. Publisher: New Delhi : Sterling , c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.479154 SET]
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Asian brand strategy : how Asia builds strong brands / Martin Roll.
by Roll, Martin, 1967-. Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827095 ROL]
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Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock.
by Wirtz, Jochen | Lovelock, Christopher H. Publisher: Singapore ; New York : Pearson/Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8095 WIR]
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International marketing : an Asia Pacific focus / Masaaki Kotabe ... [et al.]
by Kotabe, Masaaki. Publisher: Australia : John Wiley & Sons (Australia), c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 INT]
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International marketing : an Asia-Pacific perspective / Richard Fletcher and Linden Brown.
by Fletcher, Richard, 1940- | Brown, Linden. Edition: 3rd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 FLE]
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Marketing management : an Asian perspective / Philip Kotler ... [et al.].
by Kotler, Philip. Edition: 4th ed.Publisher: Singapore : Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR]
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Marketing across cultures in Asia [electronic resource] : a practical guide / Richard R. Gesteland & Georg F. Seyk.
by Gesteland, Richard R | Seyk, Georg F | ebrary, Inc. Publisher: Copenhagen ; Herndon, VA : Copenhagen Business School Press, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Building brands in Asia : from the inside out / Tim Andrews and Wilson Chew.
by Andrews, Tim G, 1968- [author.] | Chew, Wilson, 1970- [author.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27095]
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