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Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.

by Lovelock, Christopher H | Patterson, Paul G [(j.a.)] | Walker, Rhett H [(j.a.)].

Edition: 2nd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800994 LOV] (1).
Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock, Jochen Wirtz, Hean tat Keh.

by Lovelock, Christopher H.

Publisher: Singapore : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80095 LOV] (1).
Marketing management : an Asian casebook / Hellmut Schutte ... [et al.]

by Schütte, Hellmut.

Publisher: Singapore : Pearson / Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR] (3).
International marketing : an Asia-Pacific perspective / Richard Fletcher, Linden Brown

by Fletcher, Richard, 1940- | Brown, Linden.

Edition: 2nd ed.Publisher: Frenchs Forest, NSW : Pearson Education Australia, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 FLE] (7).
Rethinking marketing : sustainable market-ing enterprise in Asia / Philip Kotler ... [et al.].

by Kotler, Philip.

Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80095 RET] (2).
The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.

by Blair, Mark | Armstrong, Richard | Murphy, Mike.

Publisher: Singapore : John Wiley & Sons (Asia), c2003Other title: Creating more effective marketing communications.Availability: Items available for loan: Taylor's Library-TC [Call number: 658.80095 BLA] (1), Taylor's Library-TU [Call number: 658.80095 BLA] (3).
Competing for markets : growth strategies for SMEs / Khai Sheang Lee, Guan Hua Lim, Soo Jiuan Tan.

by Lee, Khai Sheang | Lim, Guan Hua | Tan, Soo Jiuan.

Publisher: Singapore : McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 LEE] (1).
Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang.

by Keh, Hean Tat | Chiang, Jeongwen.

Publisher: Singapore : Pearson Prentice Hall, c2004Other title: Essential guide for managers.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KEH] (2).
Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock...[et al.].

by Lovelock, H.

Edition: 2nd ed.Publisher: Singapore : Pearson/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80095 SER] (3).
Marketing : an introduction, an Asian perspective / Gary Armstrong, Philip Kotler, Geoffrey da Silva.

by Armstrong, Gary (Gary M.) | Kotler, Philip | Silva, Geoffrey da.

Publisher: Singapore : Prentice Hall, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM] (4).
Successful tourism management Volume 1 / Pran Nath Seth.

by Seth, Pran Nath, 1924-.

Publisher: New Delhi : Sterling , c1997Availability: Items available for loan: Taylor's Library-TU [Call number: 338.479154 SET] (1).
Asian brand strategy : how Asia builds strong brands / Martin Roll.

by Roll, Martin, 1967-.

Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827095 ROL] (1).
Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen | Lovelock, Christopher H.

Publisher: Singapore ; New York : Pearson/Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8095 WIR] (3).
International marketing : an Asia Pacific focus / Masaaki Kotabe ... [et al.]

by Kotabe, Masaaki.

Publisher: Australia : John Wiley & Sons (Australia), c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 INT] (1).
International marketing : an Asia-Pacific perspective / Richard Fletcher and Linden Brown.

by Fletcher, Richard, 1940- | Brown, Linden.

Edition: 3rd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 FLE] (2).
Marketing management : an Asian perspective / Philip Kotler ... [et al.].

by Kotler, Philip.

Edition: 4th ed.Publisher: Singapore : Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR] (5).
Marketing across cultures in Asia [electronic resource] : a practical guide / Richard R. Gesteland & Georg F. Seyk.

by Gesteland, Richard R | Seyk, Georg F | ebrary, Inc.

Publisher: Copenhagen ; Herndon, VA : Copenhagen Business School Press, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Building brands in Asia : from the inside out / Tim Andrews and Wilson Chew.

by Andrews, Tim G, 1968- [author.] | Chew, Wilson, 1970- [author.].

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27095] (1).