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Power branding : leveraging the success of the world's best brands / Steve McKee.

by McKee, Steve, 1963-.

Edition: First edition.Publisher: New York, NY : Palgrave Macmillan, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MAC 2014] (1).
Brand romance : using the power of high design to build a lifelong relationship with your audience / by Neil Gridley and Yasushi Kusume.

by Gridley, Neil | Kusume, Yasushi.

Publisher: Basingstoke : Palgrave Macmillan, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.5752 GRI 2013] (1).
Brand marketing [videorecording] : why we eat, drink, and wear brand names.

by Learning Seed Company.

Publisher: [Lake Zurich, IL] : Learning Seed, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BRA] (1).
Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott

by Temporal, Paul | Trott, Martin.

Publisher: Singapore : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 TEM 2001 | 658.827 TEM] (2).
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

by Tybout, Alice M | Calkins, Tim | Kellogg School of Management.

Publisher: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (1).
Creative advertising : an introduction / Miriam Sorrentino.

by Sorrentino, Miriam.

Publisher: London : Laurence King Publishing, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 SOR 2014] (1).
Branding design 3 / [editor, Yoshihiro Urata, translator, Lena Morita]

by Urata, Yoshiro.

Publisher: Tokyo : Graphic-sha, 2006Other title: Branding design three.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.5752 BRA] (1).
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: Second editionPublisher: Upper Saddle River, N.J. : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (4).
Harvard business review on marketing.

Publisher: Boston : Harvard Business School Press, c2001Other title: On marketing | Marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HAR] (1).
Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.

by Van Gelder, Sicco, 1964-.

Publisher: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 VAN] (1).
Deconstructing logo design : 300+ international logos analyzed & explained / Matthew Healey.

by Healey, Matthew.

Publisher: Mies : RotoVision, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 741.6 HEA 2010] (2).
Brands: meaning and value in media culture / Adam Arvidsson.

by Arvidsson, Adam.

Publisher: London : Routledge, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 ARV] (1).
Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Morling ; with Soren Askegaard ... [et al.]

by Salzer-Morling, Miriam | Schroeder, Jonathan E, 1962-.

Publisher: London : Routledge, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BRA] (2).
Wally Olins : the brand handbook / Wally Olins.

by Olins, Wally.

Publisher: London : Thames & Hudson, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 OLI 2010] (2).
The best of branding : best practices in corporate branding / James R. Gregory

by Gregory, James R.

Publisher: New York : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 GRE] (1).
Branding design.

by Graphic-sha (Firm).

Edition: Chinese ed.Publisher: Beijing, China : China Youth Press, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BRA] (1).
The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant.

by Grant, John, 1964-.

Publisher: Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 GRA] (1).
Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon.

by Solomon, Michael R | ebrary, Inc.

Publisher: New York : American Management Association, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).