Taylor's Library

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Marketing in action : an Australian marketing simulation / Leo Bonnarens, Sara Denize

by Bonnarens, Leo | Denize, Sara Marion, 1962-.

Publisher: Homewood, Ill. ; Sydney : Irwin 1992Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800285 BON] (1).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: 8th ed.Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (9), TC External Storage [Call number: 658.8 PER] (1).
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The marketing edge : vital lessons in marketing success / Tony McBurnie and David Clutterbuck

by McBurnie, Tony | Clutterbuck, David [(j.a.)].

Publisher: London : Penguin Books, 1988Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MCB] (1).
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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

by Pride, William M, 1942- | Ferrell, O. C.

Edition: 7th ed.Publisher: Boston Mass . : Houghton Mifflin, 1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (1).
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Web advertising and marketing / Joshua O. Testerman, Thomas J. Kuegler, Paul J. Dowling

by Testerman, Joshua O | Dowling, Paul J [(j.a.)] | Kuegler, Thomas J [(j.a.)].

Publisher: Rocklin, Calif. : Prima Publishing, [1996?]Availability: Items available for loan: Taylor's Library-TU [Call number: 025.04 TES] (1).
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Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa

by Enis, Ben M | Cox, Keith K [(j.a.)] | Mokwa, Michael P [(j.a.)].

Edition: 8th ed., Int ed., 25th Anniversary ed.Publisher: Upper Saddle River, N.J. : Prentice-Hall International, c1990Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ENI] (1).
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Business marketing / Edward G. Brierty, Robert W. Eckles, Robert R. Reeder

by Brierty, Edward G | Eckles, Robert W | Reeder, Robert R.

Edition: 3rd edition.International edition.Publisher: Upper Saddle River, N.J. : Prentice-Hall International, [1998]Copyright date: ©1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BRI] (2), TC External Storage [Call number: 658.8 BRI] (1).
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Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel.

by Cagan, Jonathan, 1961- [author.] | Vogel, Craig M [author.].

Edition: Second edition.Publisher: Upper Saddle River, New Jersey: FT Press, [2013]Copyright date: ©2013Availability: Items available for loan: TC External Storage [Call number: 658.575 CAG 2013] (2).
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The next step in database marketing : consumer guided marketing : privacy for your customers, record profits you / Dick Shaver.

by Shaver, Dick.

Publisher: New York : John Wiley, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 SHA] (2).
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Marketing for advanced GNVQ / Mathew Glew...[et.al.]

by Glew, Michael [(j.a)].

Publisher: London : Collins Educational, 1995Availability: Items available for loan: Taylor's Library-TU [Call number: 380.1 MAR] (1).
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Take notes / Ron Fry

by Fry, Ron.

Edition: 2nd ed.Publisher: New Jersey : Career Press, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 371.302812 FRY] (1).
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Strategic marketing for educational institutions / Philip Kotler, Karen F.A. Fox

by Kotler, Philip | Fox, Karen F. A, 1944-.

Edition: 2nd ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1995Availability: Items available for loan: TU External Storage-LCS [Call number: 371.206 KOT] (1).
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Secondary data sources for Australian exporters / Ian Coddington

by Coddington, Ian.

Edition: 9th ed.Publisher: Sydney : The Author, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 COD] (2).
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Marketing mistakes / Robert F. Hartley

by Hartley, Robert F, 1927-.

Edition: 6th ed.Publisher: New York : John Wiley, c1995Availability: Items available for loan: TC External Storage [Call number: 658.800973 HAR] (1).
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International market entry and development : strategies and management / S. Young ... [et al.]

by Young, Stephen, 1944-.

Publisher: Hertfordshire [U.K.] : Harvester Wheatsheaf / Prentice Hall, 1989Availability: Items available for loan: TC External Storage [Call number: 658.848 INT] (1).
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Marketing visions / Don Bradmore ... [et al.].

by Bradmore, Don.

Edition: 2nd ed.Publisher: Sydney : Prentice Hall, c1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Marketing / Eric N. Berkowitz ... [et al.]

by Berkowitz, Eric N.

Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (19).
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The magazine article : how to think it, plan it, write it / Peter P. Jacobi.

by Jacobi, Peter P.

Publisher: Bloomington, Ind. : Indiana University Press, c1991Availability: Items available for loan: Taylor's Library-TU [Call number: 808.02 JAC] (3).
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Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode and Fiona Davies

by Moutinho, Luiz | Davies, Fiona [(j.a.)] | Goode, Mark [(j.a.)].

Publisher: Chichester, U.K. : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800151 MOU] (3).
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Global marketing management / Warren J. Keegan

by Keegan, Warren J.

Edition: 6th ed. , Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall International, c1999Availability: Items available for loan: TC External Storage [Call number: 658.848 KEE] (1).
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