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Developments in export marketing [electronic resource] / Guest editors, George Balabanis, Marios Theodosiou and Evangelia S. Katsikea.
by Balabanis, George | Theodosiou, Marios | Katsikea, Evangelia S | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John.
by Fisk, Raymond P | Grove, Stephen J. (Stephen John), 1950- [author.] | John, Joby, 1957-. Edition: Fourth edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 FIS 2014]
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The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko.
by Safko, Lon. Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SAF 2013]
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The successful marketing plan : how to create dynamic, results-oriented marketing / Roman G. Hiebing, Scott W. Cooper and Steve J. Wehrenberg.
by Hiebing, Roman G | Cooper, Scott W | Wehrenberg, Steve. Edition: 4th ed., fully rev. and expanded.Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 HIE 2012]
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Brand romance : using the power of high design to build a lifelong relationship with your audience / by Neil Gridley and Yasushi Kusume.
by Gridley, Neil | Kusume, Yasushi. Publisher: Basingstoke : Palgrave Macmillan, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5752 GRI 2013]
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What great salespeople do : the science of selling through emotional connection and the power of story / Michael Bosworth, Ben Zoldan.
by Bosworth, Michael T | Zoldan, Ben. Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.85 BOS 2012]
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Turn clicks into customers : proven marketing techniques for converting online traffic into revenue / Duane Forrester.
by Forrester, Duane. Publisher: New York, NY : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 FOR 2010]
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Brainfluence [electronic resource] : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley.
by Dooley, Roger, 1952-. Publisher: Hoboken, N.J. : Wiley, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8001/9]
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Marketing for dummies / by Alexander Hiam.
by Hiam, Alexander. Publisher: New York : Hungry Minds, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HIA]
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Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.
by Tonkin, Sebastian | Whitmore, Caleb | Cutroni, Justin. Publisher: Hoboken, NJ : Wiley Pub., c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 TON 2010]
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Contemporary marketing / Louis E. Boone, David L. Kurtz
by Boone, Louis E | Kurtz, David L [(j.a)]. Edition: 10th ed.Publisher: Mason, Ohio : South-Western/Thomson Learning, c2001Availability: No items available In transit (1).
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Information campaigns : balancing social values and social change / editor, Charles T. Salmon.
by Salmon, Charles T. Publisher: Newbury Park, Calif. : SAGE, c1989Availability: Items available for loan: Taylor's Library-TU
[Call number: 659 INF]
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The business marketing course : managing in complex networks / David Ford ... [et al.].
by Ford, David, 1944-. Edition: 2nd ed.Publisher: Chichester : John Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BUS 2006]
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Global marketing : a market-responsive approach / Svend Hollensen.
by Hollensen, Svend. Edition: 2nd ed.Publisher: Harlow, England ; Financial Times Prentice Hall, 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 HOL]
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Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock, Jochen Wirtz, Hean tat Keh.
by Lovelock, Christopher H. Publisher: Singapore : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80095 LOV]
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Marketing and the internet / Eloise Coupey.
by Coupey, Eloise. Publisher: Upper Saddle River, NJ : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 COU]
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Principles of marketing : activebook version 1.0 / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Publisher: Upper Saddle River, NJ : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
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