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The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.
by Dall'Olmo Riley, Francesca [editor.] | Singh, Jaywant [editor.] | Blankson, Charles [editor.] | Taylor & Francis Group [provider.]. Publisher: Abingdon, Oxon : Routledge, 2016Distributor: London : Taylor & Francis Group, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Building consumer-brand relationship in luxury brand management / Paula Rodrigues, Lusíada University of Porto, Portugal and Ana Pinto Borges, Instituto Superior de Adminstracăo e Gestăo, Portugal.
by Rodrigues, Paula Cristina Lopes, 1970- [author.] | Borges, Ana Pinto, 1980- [author.]. Publisher: Hershey : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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The customer of the future : 10 guiding principles for winning tomorrow's business / Blake Morgan.
by Morgan, Blake (Marketing researcher) [author.]. Publisher: Nashville : HarperCollins Leadership, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.812]
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Co-creating brands brand management from a co-creative perspective / Nicholas Ind, Holger Schmidt.
by Ind, Nicholas [author.] | Schmidt, Holger [author.]. Publisher: London : Bloomsbury Business, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Strategic marketing management : planning, implementation, and control / Caroline Piper.
by Piper, Caroline [author.]. Publisher: New Orleans, LA, US : Wpa, White Press Academic, [2018]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Professor of Marketing & University Distinguised Teaching Scholar, Colorado State University, John E.G. Bateson, Visiting Professor of Management, Cass Business School, City University, London.
by Hoffman, K. Douglas [author.] | Bateson, John E. G [author.]. Edition: Fifth edition.Publisher: Boston, Massachusetts : Cengage Learning, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Exhibit marketing and trade show intelligence : successful boothmanship and booth design / Klaus Solberg Søilen.
by Søilen, Klaus Solberg | ProQuest (Firm). Publisher: Heidelberg, Germany : Springer, [2013]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.152]
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The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.
by Blankson, Charles | Dall'Olmo Riley, Francesca | Singh, Jaywant. Edition: First edition.Publisher: New York : Routledge, 2016Other title: Companion to contemporary brand management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2018]
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Marketing / William M. Pride, O.C. Ferrell.
by Pride, William M, 1942- [author.] | Ferrell, O. C [author.]. Edition: 2020 edition.Publisher: Boston, MA : Cengage, [2020]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PRI 2020]
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Social media marketing all-in-one for dummies / Jan Zimmerman, Deborah Ng.
by Zimmerman, Jan [author.] | Ng, Deborah [author.]. Edition: 5th edition.Publisher: Hoboken, NJ : For Dummies, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Principles of marketing / Philip T. Kotler, Gary Armstrong with Marc Oliver Opresnik.
by Kotler, Philip T [author.] | Armstrong, Gary, 1960- [author.] | Opresnik, Marc Oliver [contributor.]. Edition: Eighteenth edition, Global edition.Publisher: Harlow, England : Pearson, [2021]Copyright date: ©2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Relationship marketing in the digital age / Robert W. Palmatier and Lena Steinhoff.
by Palmatier, Robert W [author.] | Steinhoff, Lena [author.]. Publisher: New York : Routledge, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.
by Kelley, Larry D, 1955- [author.] | Jugenheimer, Donald W [author.] | Sheehan, Kim Bartel [author.]. Edition: Fourth edition.Publisher: New York, New York ; London, [England] : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing research / William Zikmund, Steve D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin.
by Zikmund, William G [author.] | D'Alessandro, Steven [author.] | Lowe, Ben, 1978- [author.] | Winzar, Hume [author.] | Babin, Barry J [author.]. Edition: 4th Asia-Pacific edition.Copyright date: ©2014Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2017]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK 2017]
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Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
by Kerin, Roger A [author.] | Hartley, Steven W [author.]. Edition: Eighth edition.Publisher: New York, NY : McGraw-Hill Education, [2020]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 KER 2020]
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Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina ; with Mark Oliver Opresnik.
by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Opresnik, Mark Oliver [contributor.]. Edition: Eighteenth edition.Global edition.Publisher: Harlow, Essex ; New York, NY : Pearson Education Limited, [2021]Copyright date: ©2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2021]
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Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
by Pelsmacker, Patrick de, 1957- [author.] | Geuens, Maggie, 1969- [author.] | Bergh, Joeri van den, 1971- [author.]. Edition: Seventh edition.Publisher: Harlow, England : Pearson, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E [author.] | Baack, Donald [author.]. Edition: Ninth edition.Global edition.Publisher: Upper Saddle River : Pearson, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns / Damian Ryan.
by Ryan, Damian [author.]. Edition: Fifth edition.Publisher: New York, New York State : Kogan Page Inc, [2020]Copyright date: ©2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
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