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Legends in marketing. Naresh K. Malhotra / series editor, Jagdish N. Sheth.
by Malhotra, Naresh K | Sheth, Jagdish N. Publisher: New Delhi ;Thousand Oaks : SAGE, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80092 MAL 2011]
(9).
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Power branding : leveraging the success of the world's best brands / Steve McKee.
by McKee, Steve, 1963-. Edition: First edition.Publisher: New York, NY : Palgrave Macmillan, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MAC 2014]
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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi.
by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith. Edition: Third edition.International edition.Publisher: [Singapore] : McGraw-Hill Education (Asia), [2009]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5 SIM 2009]
(7).
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30 second seduction : how advertisers lure women through flattery, flirtation, and manipulation / by Andrea Gardner.
by Gardner, Andrea. Publisher: Emeryville, CA : Seal Press, 2008Other title: Thirty second seduction.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 GAR]
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The marketing/accounting interface / edited by Robin Roslender and Richard M.S. Wilson.
by Roslender, Robin, 1949- | Wilson, R. M. S. (Richard Malcolm Sano). Publisher: London ; New York : [S.I.] : Routledge ; Westburn Pub., 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658 MAR 2012]
(1).
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Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.]
by Farris, Paul. Publisher: Upper Saddle River : Pearson Education, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR 2006]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George E | Belch, Michael A. Edition: 6th ed.Publisher: Boston, Mass : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
(15).
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Marketing your event planning business : a creative approach to gaining the competitive edge / Judy Allen.
by Allen, Judy, 1952-. Publisher: Mississauga, Ontario : John Wiley & Sons Canada, Ltd., [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 394.20688 ALL 2013]
(3).
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Principles & practice of marketing / Jim Blythe.
by Blythe, Jim. Publisher: London : Thomson Learning, c2006Other title: Principles and practice of marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BLY]
(3). Checked out (1).
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Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
by Lovelock, Christopher H | Patterson, Paul G [(j.a.)] | Walker, Rhett H [(j.a.)]. Edition: 2nd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800994 LOV]
(1).
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Principles of internet marketing : new tools and methods for Web developers / Jason I Miletsky.
by Miletsky, Jason I. Publisher: Boston, Mass. : Course Technology Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MIL 2010]
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Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John.
by Fisk, Raymond P | Grove, Stephen J. (Stephen John), 1950- [author.] | John, Joby, 1957-. Edition: Fourth edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 FIS 2014]
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The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko.
by Safko, Lon. Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SAF 2013]
(1).
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The successful marketing plan : how to create dynamic, results-oriented marketing / Roman G. Hiebing, Scott W. Cooper and Steve J. Wehrenberg.
by Hiebing, Roman G | Cooper, Scott W | Wehrenberg, Steve. Edition: 4th ed., fully rev. and expanded.Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 HIE 2012]
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Brand romance : using the power of high design to build a lifelong relationship with your audience / by Neil Gridley and Yasushi Kusume.
by Gridley, Neil | Kusume, Yasushi. Publisher: Basingstoke : Palgrave Macmillan, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5752 GRI 2013]
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What great salespeople do : the science of selling through emotional connection and the power of story / Michael Bosworth, Ben Zoldan.
by Bosworth, Michael T | Zoldan, Ben. Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.85 BOS 2012]
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Marketing for dummies / by Alexander Hiam.
by Hiam, Alexander. Publisher: New York : Hungry Minds, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HIA]
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Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.
by Tonkin, Sebastian | Whitmore, Caleb | Cutroni, Justin. Publisher: Hoboken, NJ : Wiley Pub., c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 TON 2010]
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