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Product strategy and management / Michael Baker and Susan Hart.

by Baker, Michael J. (Michael John) | Hart, Susan J.

Publisher: London : Prentice Hall Europe, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.56 BAK] (2).
What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.

by Ulwick, Anthony W, 1957-.

Publisher: N.Y. : McGraw-Hill, c2005Availability: Items available for loan: TC External Storage [Call number: 658.575 ULW] (1). Withdrawn (1).