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How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel.

by Bergh, Joeri van den, 1971- | Behrer, Mattias.

Publisher: London ; Philadelphia : Kogan Page, [2011]Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BER 2011] (1).
Marketing : concepts and strategies.

by Dibb, Sally, 1963- [author.] | Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.] | Pride, William M, 1942-. Marketing.

Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 DIB 2016] (1).
Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.

by Malinic, Radim, 1978- [author.].

Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MAL 2019] (2).
How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer.

by Bergh, Joeri van den, 1971- [author.] | Behrer, Mattias [author.].

Edition: 3rd edition.Publisher: London ; Philadelphia : Kogan Page, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).