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Managing new products : the power of innovation / Thonas D. Kuczmarski.
by Kuczmarski, Thomas D. Edition: 2nd ed. , Int. ed.Publisher: Englewood Cliffs, N. J. : Prentice Hall International, 1988Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5 KUC]
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Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel.
by Cagan, Jonathan, 1961- [author.] | Vogel, Craig M [author.]. Edition: Second edition.Publisher: Upper Saddle River, New Jersey: FT Press, [2013]Copyright date: ©2013Availability: Items available for loan: TC External Storage
[Call number: 658.575 CAG 2013]
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Environmental marketing management : meeting the green challenge / Ken Peattie
by Peattie, Ken. Publisher: England : Pitman Pub., c1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PEA]
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How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel.
by Bergh, Joeri van den, 1971- | Behrer, Mattias. Publisher: London ; Philadelphia : Kogan Page, [2011]Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BER 2011]
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Marketing : concepts and strategies.
by Dibb, Sally, 1963- [author.] | Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.] | Pride, William M, 1942-. Marketing. Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 DIB 2016]
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Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.
by Malinic, Radim, 1978- [author.]. Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MAL 2019]
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How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer.
by Bergh, Joeri van den, 1971- [author.] | Behrer, Mattias [author.]. Edition: 3rd edition.Publisher: London ; Philadelphia : Kogan Page, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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