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Managing new products : the power of innovation / Thonas D. Kuczmarski.

by Kuczmarski, Thomas D.

Edition: 2nd ed. , Int. ed.Publisher: Englewood Cliffs, N. J. : Prentice Hall International, 1988Availability: Items available for loan: Taylor's Library-TU [Call number: 658.5 KUC] (1).
Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel.

by Cagan, Jonathan, 1961- [author.] | Vogel, Craig M [author.].

Edition: Second edition.Publisher: Upper Saddle River, New Jersey: FT Press, [2013]Copyright date: ©2013Availability: Items available for loan: TC External Storage [Call number: 658.575 CAG 2013] (2).
Environmental marketing management : meeting the green challenge / Ken Peattie

by Peattie, Ken.

Publisher: England : Pitman Pub., c1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PEA] (2).
How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel.

by Bergh, Joeri van den, 1971- | Behrer, Mattias.

Publisher: London ; Philadelphia : Kogan Page, [2011]Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BER 2011] (1).
Marketing : concepts and strategies.

by Dibb, Sally, 1963- [author.] | Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.] | Pride, William M, 1942-. Marketing.

Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 DIB 2016] (1).
Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.

by Malinic, Radim, 1978- [author.].

Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MAL 2019] (1). Checked out (1).
How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer.

by Bergh, Joeri van den, 1971- [author.] | Behrer, Mattias [author.].

Edition: 3rd edition.Publisher: London ; Philadelphia : Kogan Page, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).