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From brand vision to brand evaluation [electronic resource] : the strategic process of growing and strengthening brands / Leslie de Chernatony.

by De Chernatony, L. (Leslie) | ebrary, Inc.

Edition: 3rd ed.Publisher: Amsterdam ; London : Butterworth-Heinemann, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
From brand vision to brand evaluation [electronic resource] : the strategic process of growing and strengthening brands / Leslie de Chernatony.

by De Chernatony, L. (Leslie) | ScienceDirect (Online service).

Edition: 3rd ed.Publisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2010Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.

by De Chernatony, L. (Leslie) | McDonald, Malcolm | Wallace, Elaine.

Edition: 4th ed.Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DEC 2011] (4).
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.

by De Chernatony, L. (Leslie).

Edition: 3rd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DEC 2010] (1).