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Product strategy and management / Michael Baker and Susan Hart.

by Baker, Michael J. (Michael John) | Hart, Susan J.

Publisher: London : Prentice Hall Europe, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.56 BAK] (2).
What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.

by Ulwick, Anthony W, 1957-.

Publisher: N.Y. : McGraw-Hill, c2005Availability: Items available for loan: TC External Storage [Call number: 658.575 ULW] (1). Withdrawn (1).
Understanding brands [videorecording]

by Breitenmoser, Kurt | Preston, Luke | Dunn, Andrew | Video Education Australasia.

Publisher: Bendigo, Vic. : VEA, 2010Availability: Items available for loan: Taylor's Library-TC [Call number: 658.827 UND 2010] (1).
Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people / Joseph A. Michelli.

by Michelli, Joseph A, 1960-.

Publisher: New York : McGraw-Hill Education, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TC [Call number: 658.4092 MIC 2014] (1), Taylor's Library-TU [Call number: 658.4092 MIC 2014] (1).
Marketing : concepts and strategies.

by Dibb, Sally, 1963- [author.] | Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.] | Pride, William M, 1942-. Marketing.

Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 DIB 2016] (1).