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What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.

by Ulwick, Anthony W, 1957-.

Publisher: N.Y. : McGraw-Hill, c2005Availability: Items available for loan: TC External Storage [Call number: 658.575 ULW] (1).
Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel.

by Cagan, Jonathan, 1961- [author.] | Vogel, Craig M [author.].

Edition: Second edition.Publisher: Upper Saddle River, New Jersey: FT Press, [2013]Copyright date: ©2013Availability: Items available for loan: TC External Storage [Call number: 658.575 CAG 2013] (2).