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The Brandmindset / Duane E. Knapp.
by Knapp, Duane E. Publisher: London : McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KNA 2000]
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Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
by Taylor, David, 1964- | ebrary, Inc. Publisher: Chichester, England ; Hoboken, NJ : J. Wiley, c2004Other title: Brandstretch.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Brand rewired? : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe.
by Chasser, Anne H | Wolfe, Jennifer C. Publisher: Hoboken, N.J. : J. Wiley, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CHA 2010]
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The Activation Imperative : How to Build Brands and Business by Inspiring Action.
by Rosen, William | Minsky, Laurence | Sutherland, Rory. Publisher: Blue Ridge Summit : Rowman & Littlefield Publishers, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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What is branding? / Matthew Healey.
by Healey, Matthew. Publisher: Mies, Switzerland : RotoVision, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HEA 2008]
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Brand management for international hotels [electronic resource] / Maria Patricia.
by Patricia, Maria | ebrary, Inc. Edition: 1st ed.Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Brand management for international hotels [electronic resource] Maria Patricia.
by Patricia, Maria. Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.940688]
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What is branding? / Matthew Healey.
by Healey, Matthew. Publisher: Singapore : Page One, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HEA 2008]
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Understanding brands [videorecording]
by Breitenmoser, Kurt | Preston, Luke | Dunn, Andrew | Video Education Australasia. Publisher: Bendigo, Vic. : VEA, 2010Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.827 UND 2010]
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Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover.
by Moffitt, Sean | Dover, Mike. Publisher: New York, N.Y. : McGraw-Hill, c2011Other title: Wiki brands.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MOF 2011]
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Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan.
by Halloran, Tim, 1969- | Morgan, Adrian. Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.
by Malinic, Radim, 1978- [author.]. Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MAL 2019]
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