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Marketing research : an applied orientation / Naresh K. Malhotra ... [et al.]

Contributor(s): Malhotra, Naresh K | Hall, John | Oppenheim, Peter | Shaw, Mike.
Publisher: Sydney : Pearson Education Australia, c2002Edition: 2nd ed.Description: xxiv, 824 p. ; 26 cm.ISBN: 0724810161.Subject(s): Marketing research -- Methodology | Marketing researchDDC classification: 658.83
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 6

658.83 MAR (Browse shelf) 1 Available SLASx,05000,03,GR 5000019956

Includes index.