Marketing research : an applied approach / Naresh Malhotra, David Birks
By: Malhotra, Naresh K
.
Contributor(s): Birks, David F.
Publisher: Harlow, England : Financial Times Prentice Hall : Pearson Education, 2000Edition: European ed.Description: xvi, 736 p. ; 27 cm.ISBN: 0139229647.Subject(s): Marketing researchDDC classification: 658.83
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 MAL (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 1000112314 | ||
| Main Collection | TC External Storage | 658.83 MAL (Browse shelf) | 1 | Available | GENxx,GENxx,03,GR | 5000069787 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Original 3rd ed. entitled: Marketing research : an applied orientation / Naresh K. Malhotra.
Accompanied by : 1 computer laser optical disc (4 3/4 in.)