Marketing research / William Zikmund, Steve D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin.
By: Zikmund, William G [author.]
.
Contributor(s): D'Alessandro, Steven [author.] | Lowe, Ben [author.] | Winzar, Hume [author.] | Babin, Barry J [author.].
Copyright date: ©2014Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2017]Edition: 4th Asia-Pacific edition.Description: xxxi, 602 pages : colour illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780170369824.Subject(s): Marketing researchDDC classification: 658.83
| Item type | Current location | Call number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|
| Reserve Collection | Taylor's Library-TU | 658.83 ZIK 2017 (Browse shelf) | Available | SOMAC,41001,03,RM | 5000166068 |
Includes bibliographical references and index.