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The role of research in advertising [videorecording] / Australian film Television and Radio School.

Contributor(s): Crooke, Marion | Lane, Jo | McCall, Simon | Barlow, Roger | Australian Film, Television & Radio School | Contemporary Arts Media (Firm).
Series: Advertising and TV commercial production series.Publisher: South Melbourne, Vic. : Contemporary Arts Media, [2005]Description: 1 videodisc (ca. 36 min.) : sd., col. ; 4 3/4 in.Subject(s): Advertising | Marketing researchDDC classification: 659.143
Production Credits: Producer, Marion Crooke ; director, Jo Lane.
Presenters, Simon McCall, Roger Barlow.Summary: Simon McCall from Quantum Research and Roger Barlow, a director/writer of commercials, debate the opportunities and pitfalls that arise when a creative idea for advertising a product is researched.
Item type Current location Call number Copy number Status Notes Date due Barcode
Media Resources Taylor's Library-TU
659.143 ROL 2005 (Browse shelf) 1 Available GENLS,GENLS,03,GR 1000526784

"Contemporary arts media educating imagination"--Container.

Producer, Marion Crooke ; director, Jo Lane.

Presenters, Simon McCall, Roger Barlow.

Simon McCall from Quantum Research and Roger Barlow, a director/writer of commercials, debate the opportunities and pitfalls that arise when a creative idea for advertising a product is researched.

DVD, PAL.