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Introduction to communication research / John C. Reinard.

By: Reinard, John C.
Series: Speech series. Publisher: Boston, Mass. : Singapore : McGraw-Hill ; McGraw-Hill Book Co., 2001Edition: 3rd ed., Int. ed.Description: xii, 468 p. ; 24 cm.ISBN: 0071188673.Subject(s): Communication -- Research -- MethodologyDDC classification: 302.2072
Contents:
Preface. - Pt. I. Introduction To The Field. 1. The Role of Research in Communication. 2. Communication Research Problems and Hypotheses. - Pt. II. Understanding Rudiments Of Research Reasoning. 3. Conceptualizations in Communication Research. 4. Using Communication Research Sources. 5. Composing the Communication Argument: The Reasoning and the Evidence. - Pt. III. Design Of Research. 6. Conducting Textual and Content Analyses. 7. Participant Observation Research. 8. Measurement in Communication Research. 9. Design of Descriptive Empirical Research in Communication. 10. Design of Experimental Research in Communication. 11. Sampling. - Pt. IV. Statistical Analysis Of Data. 12. Descriptive Statistics. 13. Introductory Inferential Statistics I: Hypothesis Testing with Two Means. 14. Inferential Statistics II: Beyond Two Means. - Appendix A Areas under the Standard Normal Curve. - Appendix B Critical Values of t. - Appendix C Critical Values of F with Alpha Risk. - Appendix D Critical Values of Chi Square. - Appendix E Using Computers to Analyze Data: SPSS. - Appendix F Using Computers to Analyze Data: Excel. - Glossary. - References. - Name Index. - Subject index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf 3 , Side 2, TierNo 5, BayNo 6

 302.2072 REI (Browse shelf) 1 Available SOMAC,37001,04,GR | SOMAC,41001,04,RM 5000033820
Main Collection Taylor's Library-TU
302.2072 REI (Browse shelf) 1 Available SOMAC,37001,04,GR | SOMAC,41001,04,RM 1001001079
Main Collection Taylor's Library-TU

Floor 3, Shelf 3 , Side 2, TierNo 5, BayNo 6

 302.2072 REI (Browse shelf) 1 Available SOMAC,37001,04,GR | SOMAC,41001,04,RM 5000047466
Main Collection Taylor's Library-TU

Floor 3, Shelf 3 , Side 2, TierNo 5, BayNo 6

 302.2072 REI (Browse shelf) 1 Available SOMAC,37001,04,GR | SOMAC,41001,04,RM 5000035252
Reserve Collection Taylor's Library-TU

Floor 3, Shelf 3 , Side 2, TierNo 5, BayNo 6

 302.2072 REI (Browse shelf) 1 Available SOMAC,37001,04,GR | SOMAC,41001,04,RM 5000047228

Research Methodology


Preface. - Pt. I. Introduction To The Field. 1. The Role of Research in Communication. 2. Communication Research Problems and Hypotheses. - Pt. II. Understanding Rudiments Of Research Reasoning. 3. Conceptualizations in Communication Research. 4. Using Communication Research Sources. 5. Composing the Communication Argument: The Reasoning and the Evidence. - Pt. III. Design Of Research. 6. Conducting Textual and Content Analyses. 7. Participant Observation Research. 8. Measurement in Communication Research. 9. Design of Descriptive Empirical Research in Communication. 10. Design of Experimental Research in Communication. 11. Sampling. - Pt. IV. Statistical Analysis Of Data. 12. Descriptive Statistics. 13. Introductory Inferential Statistics I: Hypothesis Testing with Two Means. 14. Inferential Statistics II: Beyond Two Means. - Appendix A Areas under the Standard Normal Curve. - Appendix B Critical Values of t. - Appendix C Critical Values of F with Alpha Risk. - Appendix D Critical Values of Chi Square. - Appendix E Using Computers to Analyze Data: SPSS. - Appendix F Using Computers to Analyze Data: Excel. - Glossary. - References. - Name Index. - Subject index.