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Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.

By: Burns, Alvin C.
Contributor(s): Bush, Ronald F.
Publisher: Upper Saddle River, N.J. : Pearson Education, c2012Edition: 3rd ed.Description: 413 p. : col. ill. ; 26 cm.ISBN: 9780132598965 (pbk. : int. ed.); 0132598965 (pbk. : int. ed.).Subject(s): Microsoft Excel (Computer file) | Marketing researchDDC classification: 658.83
Item type Current location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU
658.83 BUR 2012 (Browse shelf) 1 Available TBSxx,44001,04,AD 5000119973

Includes bibliographical references and index.