Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
By: Hair, Joseph F., Jr
.
Contributor(s): Bush, Robert P | Ortinau, David J.
Series: McGraw-Hill/Irwin series in marketing.Publisher: Boston : McGraw-Hill/Irwin, c2003Edition: 2nd ed.Description: xxiii, 720 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.).ISBN: 0072467576.Subject(s): Marketing researchDDC classification: 658.83
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 HAI (Browse shelf) | 1 | Available | SLASx,05000,03,AD | 1000503391 |
1 electronic optical disc (CD-ROM) : SPSS Data CD-ROM by Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. ISBN : 0072467614