Image of Malaysia in Spain [electronic resource] : analysis of in-depth email interviews among Spanish nonvisitors and visitors / Annisa Amni Zolkifli.
By: Annisa Amni Zolkifli.
Contributor(s): Nair, Vikneswaran, Prof., Dr | Université de Toulouse-Le Mirail
.
Publisher: 2011Description: 1 CD-ROM ; 4 3/4 in.Subject(s): Taylor's University (Subang Jaya, Selangor, Malaysia) -- Dissertations | Tourism -- Marketing | Internet surveys | Geographical perception -- Malaysia -- Kuala Lumpur | Marketing research -- Malaysia | Electronic mail messages -- InterviewsDDC classification: 338.47910285 Dissertation note: Thesis (Professional Master in International Hospitality and Tourism Management)--Taylor's Graduate School of Hospitality and Tourism, Taylor's University, 2011. Summary: The findings show that Malaysia is perceived as a distant destination among Europeans. Benefits sought in general were natural resources, natural environment, leisure and recreation and culture, history and art. Kuala Lumpur and Malaysian Borneo were the most sought-after benefits among participants. In regards to allied destinations, Thailand and Vietnam were the countries being most promoted in Spain. Internet is the main source of information. Thus, the main suggestion for Tourism Malaysia was to provide more information via the official tourism website in Spanish language and to conduct further market research for short-term viability. Long-term viability involved establishing a direct distribution channel in Spain and providing direct air transport connecting Madrid and/or Barcelona to Kuala Lumpur.
| Item type | Current location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Media Resources | Taylor's Library-TU | 338.47910285 ANN 2011 (Browse shelf) | CD-ROM (Dissertation) | 1 | Not For Loan | SHTEx,30010,05,GR,MAL | 1000528390 |
This dissertation is submitted in partial fulfilment of the requirements of the Université de Toulouse II -Le Mirail for the award of Professional Master in International Hospitality and Tourism Management.
Main supervisor: Dr. Vikneswaran Nair.
Thesis (Professional Master in International Hospitality and Tourism Management)--Taylor's Graduate School of Hospitality and Tourism, Taylor's University, 2011.
The findings show that Malaysia is perceived as a distant destination among Europeans. Benefits sought in general were natural resources, natural environment, leisure and recreation and culture, history and art. Kuala Lumpur and Malaysian Borneo were the most sought-after benefits among participants. In regards to allied destinations, Thailand and Vietnam were the countries being most promoted in Spain. Internet is the main source of information. Thus, the main suggestion for Tourism Malaysia was to provide more information via the official tourism website in Spanish language and to conduct further market research for short-term viability. Long-term viability involved establishing a direct distribution channel in Spain and providing direct air transport connecting Madrid and/or Barcelona to Kuala Lumpur.