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Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.

Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAG] (1).
Market intelligence : how and why organizations use market research / Martin Callingham.

by Callingham, Martin.

Publisher: London : Kogan Page, c2004Other title: How and why organizations use market research.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 CAL] (1).