Consumer behaviour / Lennora Putit, Kenny Teoh Guan Cheng, Amily Fikry.
By: Lennora Putit [author.].
Contributor(s): Cheng, Kenny Teoh Guan | Amily Fikry [author.].
Shah Alam, Selangor : Oxford University Press, 2015Description: xiv, 177 pages : $b illustrations, photographs ; $c 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789834713836.Subject(s): Consumer behavior | Marketing researchDDC classification: 658.8342Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TC | 658.8342 PUT 2015 (Browse shelf) | Available | SOPUx,83000,03,RA | SODSx,83000,03,RA | 5000094210 |
Includes bibliographical references and index.