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Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.

Contributor(s): Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.].
Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Description: 21 PDFs (311 pages).Content type: text Media type: electronic Carrier type: online resourceISBN: 9781799844211.Subject(s): Advertising -- Research | Internet marketing -- Research | Marketing research -- Technological innovations | Advertising -- Research | Marketing research -- Technological innovationsGenre/Form: Electronic books.Additional physical formats: No title; Print version:: No titleDDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view Also available in print.
Item type Current location Call number Status Notes Date due Barcode
Taylor's Library-TU
e-book
Main Collection Taylor's Library - Perpetual(TU)
658.8/72 (Browse shelf) e-book GENLS,GENLS,03,CL,PPT

Includes bibliographical references and index.

Restricted to subscribers or individual electronic text purchasers.

Also available in print.

Mode of access: World Wide Web.

Description based on title screen (IGI Global, viewed 09/26/2020).