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Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz.

by Lipschultz, Jeremy Harris, 1958- [author.].

Publisher: New York, NY : Routledge, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TC [Call number: 302.23] (1).
The Routledge companion to marketing research / edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi.

by Wright, Len Tiu [editor.] | Moutinho, Luiz [editor.] | Stone, Merlin, 1948- [editor., editor.] | Bagozzi, Richard P [editor.].

Publisher: London ; New York : Routledge, Taylor & Francis Group, 2021Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ROU 2021] (2).