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Business intelligence and e-marketing workshop, IBM Warwick 2001 [electronic resource] / guest editors Merlin Stone and Julie Abbott.

by Abbott, Julie | Stone, Merlin | ebrary, Inc.

Publisher: Bradford, England : Emerald Group Pub, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Issues of representation and qualitative marketing research [electronic resource] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens.

by Maclaran, Pauline | Catterall, Miriam | Stevens, Lorna | ebrary, Inc.

Publisher: Bradford, England : Emerald Group Pub, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Research from De Montfort University marketing department [electronic resource] / guest editors, Pauline Mclaren and David Pickton.

by Mclaren, Pauline | Pickton, David | ebrary, Inc.

Publisher: Bradford, England : Emerald Group Pub, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Marketing's domain [electronic resource] / guest editor, Michael J. Baker.

by Baker, Michael J | ebrary, Inc.

Publisher: Bradford, England : Emerald Group Pub, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
New research findings from Warwick Business School [electronic resource] / guest editor, Lyndon Simkin.

by Simkin, Lyndon, 1961- | ebrary, Inc.

Publisher: Bradford, England : Emerald Group Pub, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Review of marketing research. Vol. 1 / [electronic resource] / Naresh K. Malhotra, editor.

by Malhotra, Naresh K | ebrary, Inc.

Publisher: Armonk, N.Y. : M.E. Sharpe, 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Review of marketing research. Vol. 2 / [electronic resource] / Naresh K. Malhotra, editor.

by Malhotra, Naresh K | ebrary, Inc.

Publisher: Armonk, N.Y. : M.E. Sharpe, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Review of marketing research. Vol. 3 / [electronic resource] / Naresh K. Malhotra, editor.

by Malhotra, Naresh K | ebrary, Inc.

Publisher: Armonk, N.Y. : M.E. Sharpe, 2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Market research handbook [electronic resource].

by Hamersveld, Mario van | Bont, Cees de, 1964- | ebrary, Inc.

Edition: 5th ed. / edited by Mario van Hamersveld, Cees de Bont.Publisher: Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/3] (1).
The age curve [electronic resource] : how to profit from the coming demographic storm / Kenneth W. Gronbach.

by Gronbach, Kenneth W | American Management Association | ebrary, Inc.

Publisher: New York : American Management Association, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/343] (1).
Developments in human observation methodologies [electronic resource] / guest editore Nick Lee and Amanda J. Broderick.

by Lee, Nick | Broderick, Amanda J | ebrary, Inc.

Publisher: Bradford, England : Emerald Group Pub, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Demographic change and the fashion market [electronic resource] / editor Richard Jones.

by Estelami, Hooman | Jones, Richard | ebrary, Inc.

Publisher: Bradford, England : Emerald Group Pub, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Behavioral pricing [electronic resource] / guest editors Sarah Maxwell and Hooman Estelami.

by Estelami, Hooman | Maxwell, Sarah | ebrary, Inc.

Publisher: Bradford, England : Emerald Group Pub, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
A concise guide to market research : the pocess, data, and methods using IBM SPSS statistics / Erik Aart Mooi, Marko Sarstedt.

by Mooi, Erik | Sarstedt, Marko.

Publisher: Berlin, Heidelberg : Springer, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MOO 2011] (1).
Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].

by Hair, Joseph F., Jr, 1944-.

Edition: 1st ed.Publisher: Boston : McGraw-Hill/Higher Education, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ESS] (1).
Digital analytics for marketing / Marshall Sponder.

by Sponder, Marshall [author.] | Khan, Gohar F.

Edition: First edition.Publisher: London : Taylor and Francis, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/340285] (1).
New methods of market research and analysis / G. Scott Erickson.

by Erickson, G. Scott [author.].

Publisher: Northampton, MA : Edward Elgar Publishing, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.

by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip Edward, 1951- | Reibstein, David J.

Edition: Third edition.Publisher: Upper Saddle River, New Jersey : Pearson, [2016]Copyright date: ©2016Other title: Manager's guide to measuring marketing performance.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BEN 2016] (2).
An introduction to market & social research [electronic resource] : planning & using research tools & techniques / Paul Hague.

by Adams, Karen | Market Research Society | ebrary, Inc.

Publisher: London : Kogan Page, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.83] (1).
Essentials of marketing / Jim Blythe, Jane Martin.

by Blythe, Jim [author.] | Martin, Jane (Lecturer in marketing) [author.].

Edition: Seventh edition.Publisher: Harlow, England : Pearson Education Limited, [2019]Copyright date: ©2019Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BLY 2019] (1). On order (1).