Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.
By: Burns, Alvin C.
Contributor(s): Bush, Ronald F.
Publisher: Upper Saddle River, N.J. : Pearson Education, c2012Edition: 3rd ed.Description: 413 p. : col. ill. ; 26 cm.ISBN: 9780132598965 (pbk. : int. ed.); 0132598965 (pbk. : int. ed.).Subject(s): Microsoft Excel (Computer file) | Marketing researchDDC classification: 658.83Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Graduate Collection | Taylor's Library-TU | 658.83 BUR 2012 (Browse shelf) | 1 | Available | TBSxx,44001,04,AD | 5000119973 |
Includes bibliographical references and index.