The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith ; with Carlye Adler.
By: Aaker, Jennifer Lynn
.
Contributor(s): Smith, Andy | Adler, Carlye.
Publisher: San Francisco, CA: Jossey-Bass, c2010Description: xxv, 211 p. : ill. ; 22 cm.ISBN: 0470614153 (hbk.); 9780470614150 (hbk.).Subject(s): Internet marketing -- Political aspects | Social media -- Political aspects | Internet -- Social aspects | Social entrepreneurship | Social responsibility of business | Social changeDDC classification: 658.872
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.872 AAK 2010 (Browse shelf) | 1 | Available | TBSxx,28000,03,CL | 5000104960 |
Includes bibliographical references and index.