PART ONE Doing social psychology --. Did you know it all along? -- PART TWO Self-concept : Who am I ?-- Self- serving bias.-- The power of positive thinking.-- The fundamental attribution error.--.The powers and perils of intuition. -- Reasons for unreason -- Behavior and belief. -- Clinical intuition.-- Clinical therapy : the powers of social cognition.--PART THREE: Human nature and cultural diversity. --. Gender, genes, and culture -- How nice people get corrupted.-- Two routes to persuasion -- Indoctrination and inoculation -- The mere presence of others -- Many hands make diminished responsibility -- Doing together what we would never do alone -- How groups intensify decisions -- Power to the person -- PART FOUR Social relations : The dislike of diversity -- The roots of prejudice - The nature and nurture of aggression -- Does the media influence social behavior? -- Who likes whom? -- The ups and downs of love -- Causes of conflict -- Blessed are the peacemakers -- When do people help? -- The social psychology of sustainability.