Strategic marketing decisions 2008-2009 [electronic resource] / Isobel Doole and Robin Lowe.
By: Doole, Isobel.
Contributor(s): Lowe, Robin | Chartered Institute of Marketing.
Series: Official CIM coursebook: ; CIM coursebook: Publisher: Oxford : Butterworth-Heinemann, c2008Description: 1 online resource (vii, 244 p.) : ill.ISBN: 9781136018428 (electronic bk.); 1136018425 (electronic bk.).Subject(s): Marketing -- Management -- Examinations -- Study guides | Strategic planning | Marketing -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: Strategic marketing decisions 2008-2009.DDC classification: 658.802 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library - Perpetual(TU) | 658.802 (Browse shelf) | 1 | e-book | SHTEx,60001,03,RA,PPT |
"Professional postgraduate diploma in marketing 2008-2009."-- Cover.
Includes bibliographical references and index.
Description based on print version record.