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What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.

by Ulwick, Anthony W, 1957-.

Publisher: N.Y. : McGraw-Hill, c2005Availability: Items available for loan: TC External Storage [Call number: 658.575 ULW] (1). Withdrawn (1).
Exploring strategy : text & cases / Gerry Johnson, Richard Whittington, Kevan Scholes ; with the assistance of Steve Pyle.

by Johnson, Gerry | Whittington, Richard, 1958- | Scholes, Kevan | Pyle, Steve.

Edition: 9th ed.Publisher: Harlow : Financial Times Prentice Hall, c2011Availability: Items available for loan: Taylor's Library-TC [Call number: 658.4012 JOH 2011] (1), Taylor's Library-TU [Call number: 658.4012 JOH 2011] (7), TC External Storage [Call number: 658.4012 JOH 2011] (2).
Managerial economics & business strategy / Michael R. Baye

by Baye, Michael R, 1958-.

Edition: 3rd ed., Int. ed.Publisher: Boston,[Mass.] : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 338.5024658 BAY] (3).