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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.

by De Chernatony, L. (Leslie).

Edition: 3rd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DEC 2010] (1).
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Trademark law and theory : a handbook of contemporary research / edited by Graeme B. Dinwoodie and Mark D. Janis.

by Dinwoodie, Graeme B | Janis, Mark D.

Publisher: Cheltenham : Edward Elgar, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 346.0488 TRA 2008] (1).
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Trade marks and brands : an interdisciplinary critique / edited by Lionel Bently, Jennifer Davis, Jane C. Ginsburg.

by Bently, Lionel, 1964- | Davis, Jennifer, 1964- | Ginsburg, Jane C.

Publisher: Cambridge : Cambridge University Press, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 346.0488 TRA 2011] (2).
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